Eagan, MN, US
7 days ago
Copy Supervisor

Company Overview\n

Asset Marketing Services, LLC (AMS) is a leading direct-to-consumer collector platform, focusing on high-end collectibles and bullion. We offer a curated selection that ranges from ancient artifacts to vintage and modern pieces. With our concierge service, we place sought-after pieces directly into the hands of collectors. Our close work with major world mints also allows us to deliver desirable coins to our customers quickly, while developing new and exclusive products. Our company vision is to bring the obsession with beauty, scarcity and value to life for our customers. Our customer's passion fuels our purpose as a company.\n

We're on the lookout for talented, motivated individuals to take our team to the next level. Everything we do is personal, motivated by the desire to inspire our customers and each other. If that sounds like you, a career with AMS may be in your future.\n

For more information about AMS, please visit our company website www.amsi-corp.com\n

Position Overview\n

We are currently undergoing a rebrand of our consumer brand, GOVMINT, to contemporize, modernize and evolve our communications and tone into a rich, luxury territory. One goal of our rebranding is to evolve our writing style so that it captivates discerning collectors and differentiates us from the competitive landscape.\n

As a member of the Brand & Creative Team, reporting to the Director of Brand & Creative, the Copy Supervisor manages a team of copywriters to develop strategies that help grow the GOVMINT brand. This role will work with the Sr. Art Director, Designers, Product Development, Merchandising, Ecomm, Sales and Marketing teams to support the efforts the business by delivering high-quality and engaging communications and advertising that motivates customers to purchase our products and to continue their engagement with the GOVMINT brand. The Copy Supervisor is accountable for overseeing and writing compelling and strategic copy that is well organized, carefully researched, factually accurate, well written and highly responsive.\n

Essential Functions, Duties & Accountabilities\n\nAs a Copy Supervisor, you will lead a team of writers and be responsible for developing and maintaining the GOVMINT brand voice across all creative executions.\nYou will provide creative vision and organize copywriters to develop copy strategies that span the customer journey across all touchpoints.\nProvide leadership to create consistent, overall brand voice and go-to-market strategies that are impactful and on brand.\nWork closely with various cross-functional teams to produce communications that will effectively communicate key messages to our customers.\nProvide strategic focus and guidelines for copy, tone of voice and storytelling.\nEvolve copywriting for the GOVMINT brand through thought-leadership, passion for storytelling and a strong desire to contemporize the craft of writing.\nThis is a hands-on manager role, you will write or oversee the writing of engaging and action-orientated copy for all marketing and selling channels including catalog, direct mail, print ads, collateral, website, landing pages, email, social, blog, TV, video and direct response channels.\nWrite compelling and factually accurate scripts for all internal and consumer-facing video content.\nDevelop copy strategies that use AI to translate product info, short copy and long form copy into impactful bite-sized messages intended for different audience segments at different points in the customer journey and conversion funnel.\nAssist in the development of content\/copy style guides & playbooks.\nBlend rich storytelling that builds our GOVMINT brand with persuasive messaging that entices customers to act.\nParticipate in all creative kick-off and brainstorm meetings pertaining to writing assignments.\nWork directly with cross-functional teams to obtain clear project objectives and rationale as well as all necessary research and background information to ensure well-presented copy materials.\nProofreading\/editing to ensure all copy is factually accurate and grammatically correct and monitor overall quality of printed pieces.\nWork with graphic designers and art directors for timely execution of layout and design and to ensure project objectives are met and quality readership of copy is attained.\nEnsure all copy is well organized, well written, and meets project positioning and objectives.\nSelf-prioritize workload and work with Project Managers to assure projects are delivered on time.\nExplore, adopt and utilize new technologies and automation (i.e. generative AI) to improve speed, efficiency and customization of the copy content.\nPresent work at Creative Reviews for critique and input from Leadership, Product Development, Marketing and Legal.\nEnsure that all copy writing conforms to corporate Advertising Guidelines as published by Executive Leadership.\nServe as Editor\/contributor for company newsletter and related corporate communications.\n\n

Additional Functions, Duties & Accountabilities\n\nServe as a member of the Brand & Creative Team in a leadership role and support others as necessary.\nAssisting with copy style guides and tone of voice refinement when needed.\nMaintain flexibility in work schedule to meet business needs.\nBe innovative and creative in written communications-always looking for new ways to celebrate the coins we are offering.\nActively and positively contribute to the overall success of GOVMINT through regular contributions to the general management of the company.\nParticipate and provide thought-leadership in inter-departmental meetings, projects and informal activities.\nSupport the company and other departments wherever and whenever your skills and experience would be beneficial.\nResponsible for ensuring the confidentiality and full complete safeguarding the company's trade secrets and any of our business clients' customer lists and related records.\n\n

Educational Requirements\n\n4-year English or Journalism college degree and\/or 8 - 10 years of copywriting experience.\n\n

Required Experience and Skills\n\n3-5 years of advertising copywriting experience, including catalog and direct response copy.\n1-2 years' experience managing direct reports.\nExperience developing copy across Programs with numerous touchpoints across print and digital.\nExcellent verbal & written communication skills with particular emphasis on strong storytelling skills and the ability to tailor written messages to a variety of different customer segments.\nAbility to translate sales points into compelling reasons to purchase.\nExcellent organizational skills.\nAbility to manage time efficiently; work on many projects simultaneously, and to meet stringent deadlines.\n\n

Specialized Knowledge, Skills and Abilities\n\nExcellent knowledge of English spelling, grammar, style sheets, and composition.\nExcellent knowledge of Word, and Excel.\nBasic knowledge of Adobe Creative Suite software, especially InDesign a plus.\nPrevious experience working in a direct response marketing environment is helpful.\nPrevious experience in coins, collectibles, and other high-end, aspirational niche product lines preferred.\nPrevious experience managing other copywriters.\n\n

Benefits\n

AMS believes that investing in our employees is critical to having a successful company. We offer competitive compensation and benefit programs. Our Benefit programs include: Medical, Dental, Vision, HSA & FSA Plans, Accidental & Critical Illness, Life Insurance, Disability, AD&D, 401(k) Employer Match, Quarterly Profit Distribution, Paid Holidays and 16 Paid days of Personal Time Off.\n

Closing\n

AMS is an equal opportunity employer and is committed to hiring practices and a workplace environment that provides equal opportunities for all without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, marital status, pregnancy, or any other characteristics protected by federal and state law.\n

Asset Marketing Services, LLC participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. See E-Verify's official poster at https:\/\/e-verify.uscis.gov\/web\/media\/resourcesContents\/E-Verify_Participation_Poster_ES.pdf

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