About the RoleIn this role, you will play a critical part in shaping the Gap Inc. narrative internally and externally. This is the role of a storyteller. A person who can craft language and drive the narrative, someone who can tap into emotional storytelling. In this position, you will seamlessly pivot from strategic thinking, to copyediting, to creative management. We’re looking for a person who lives and breathes editorial and content strategy, content creation, social media trends, and brand voice.What You'll Do

Use editorial judgement to support key business objectives with the right storytelling across all channels

Own, oversee, and edit all copywriting and content creation in partnership with Marketing and Creative counterparts for long form and short form channels  

Drive emotional storytelling, tapping into the core idea of a brand or product campaign.

Establish editorial processes to ensure channel collaborators’ content meets business objectives and campaign goals, follows appropriate editorial style guidelines, and feels on brand across channels

Drive storytelling in the digital channel and support other channel as need be

Able to communicate difficult concepts in a simple manner

Participate in projects and assignments of diverse scope

Who You Are

Can effectively collaborate and build relationships with key business partners across multiple brands and functions

Strong analytical skills and ability to draw insights from data

Able to work well under tight deadlines and effectively manage high-pressure issues and crisis situations

Experience in content development and writing

Present problem analysis and recommended solutions in a creative and logical manner