Overview

A world leader in innovative, casual footwear, Crocs, Inc., is dedicated to the future of comfort. Our original and most famous style, the Classic Clog, is instantly recognized around the world — and for good reason: since 2002, we’ve sold more than 600 million pairs in over 90 countries! We achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort, and value.

Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to Come As You Are!

Crocs, Inc. is seeking a Copywriter, Mainline Campaigns. This role will be responsible for supporting our go-to-market campaigns large and small. From new product launches to seasonal stories, you'll get to flex your creative expertise in an exciting and evolving environment! This work is conceptual in nature and demands a writer to understand nuances between various products, consumers, brands, and cultural trends at a highly developed level.

Copy needs span across all our marketing channels: Social, Paid, Print, Onsite, Video, and more. Campaign messaging will need to be considered for global regions in addition to North America. The Copywriter will work with designers and art directors on the creative team, and will also interact with global marketing, product, e-commerce, operations teams, marketing leadership, and at times external partners or agencies. This role is encouraged to build outstanding and compelling content to continue to elevate the Crocs brand across all channels.

What You'll Do Write all copy required for campaigns for the Crocs brand, including retail, wholesale, digital, social media, product descriptions and more. Maintain consistency of the Crocs brand voice on all channels. Collaborate with designers, social media, marketing, and creative teams on activation concepts and execution. Proofread and copy-edit all copy work related to your projects. Be proactive and anticipate details of a campaign. Support creative teams on additional duties, such as brainstorming, and legal searches. Assist the mainline and brand copywriters with miscellaneous projects as needed. What You'll Bring to the Table Bachelor’s degree in marketing, Communications, or any relevant Creative field. 3-5 years of proven experience in direct-to-consumer product marketing copywriting; background in creative/advertising; fashion or footwear experience preferred; global experience a plus. Strong command of English language, grammar, and advertising writing styles, as well as a strong understanding of social media trends and colloquialisms. Comfortable writing short video / audio scripts and thinking conceptually about video ideas in partnership with the paid media and organic social teams. Experience in proofreading, copyediting a variety of business and marketing materials. Ability to multitask and complete projects in a timely manner. Attention to detail, organizational skills, and the ability to quickly switch gears to keep up with feedback and changes is critical. Outstanding written, communication, and presentation skills. Portfolio demonstrates extraordinary creativity and thoughtful writing. Standout colleague with demonstrated ability to work effectively with multiple cross-functional groups and find the positive in all situations. Willing communicator and collaborator. Maintain a professional and enthusiastic approach with the work and the team. Willing to accept and provide necessary critique and feedback. Flexible availability during off-hours to support global teams on occasion.

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The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

 

Title: Copywriter, Mainline Campaigns 

Salary or Pay Range: $60,000 - $70,000  

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

 

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

 

This position is eligible to participate in a company incentive program. 

 

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits. 

 

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration.  The posting will be removed if the job is filled before the application window deadline.

Job Category: Corporate