Signature Healthcare is Southeastern Massachusetts’ premier local provider of quality, personalized medical services. We are comprised of the award-winning not-for-profit Signature Healthcare Brockton Hospital; Signature Medical Group (SMG), a multi-specialty physician group of more than 150 physicians practicing in 18 ambulatory locations. We believe our distinctive Signature Healthcare team approach is the way healthcare should be: medical professionals across many locations communicating and collaborating, taking advantage of technologies and resources to make a difference in the lives and health of our patients.

Position Summary:

This position supports the mission of Signature Healthcare's (SHC) Corporate Marketing, Communication and PR  Department to effectively communicate all organizational news internally and externally with a primary focus on web and design development.  Content creation, development, implementation of organizational strategy and web and design administration. The ideal candidate will have impeccable writing skills, strong organizational skills, CMS and SEO expertise, design and a passion for bringing engaging content through all appropriate branded vehicles. Proficient website content development and CMS experience required.  This This Job involves analyzing digital tools and systems, providing insights for improvements, and ensuring the effective use of technology. The Corporate Digital Communications Specialist manages the organization's online presence and is responsible for the facilitation of consistent and uniform messages in advancing the organizational objectives and is rooted in evidence-based data and research. Identifies and implements leading-edge, design and multimedia communications approaches to tell the SHC story creatively and comprehensively. This position reports to the Associate Vice President of Marketing & Communications.

 

Location: 680 Centre Street, Brockton, MA

Department: Marketing & Communications

This is a full-time 40 hour/ week position

 

Responsibilities:

Responsible for digital marketing strategy and tactical management of all channels to drive highly qualifed traffic and conversions . Develops, designs, and  reviews, edits and publishes content submitted by content contributors across the system. Ensures adherence to system brand standards, web governance policies, and content and copywriting style guidelines are met for all posted content at all times. Provides strategically focused, creative design solutions for a wide variety of media projects for internal and external health system audiences. Develops visual content for web, social media, email, and digital ad channels. Determines appropriate voice/style for identified audiences, tailors content accordingly; breaks down complicated messages into understandable/actionable content by audience type. Leverages understanding of SEO to effectively incorporate keywords into content that engages, educates, and encourages action. Serves as main resource for maintaining SHC's external website on a day-to-day basis through SHC’s CMS. Maintains accuracy and effectiveness of content, including features scheduled to change daily, weekly, monthly and quarterly. The ideal candidate will have deep digital marketing background and proven success across paid and organic tactics. Excellent customer service while working while working effectively under the pressure of tight deadlines and changing priorities with minimal supervision. Builds strong relationships with the doctors, patients and staff of the organization in an effort to identify areas where SHC stands out as a unique quality health care provider to develop content for various channels.  Assists the Department and senior leadership in crisis communications activities and Emergency management communications. Contributes to communications to appropriate parties of emergency situations. Demonstrated experience with software (Ex: InDesign) in developing communication materials (e.g., content and design for newsletters, fact sheets, reports and journal articles, marketing collateral) for venues that include print, web, and electronic and broadcast mass media communications. Experience with social media programs and initiatives in a medical/hospital-related setting. Demonstrates respect and regard for the dignity of all patients, families, visitors, and fellow employees to ensure a professional, responsible, and courteous environment. Commits to recognizing and respects cultural diversity for all customers (internal and external). Communicates effectively with internal and external customers with respect of differences in cultures, values, beliefs and ages, utilizing interpreters when needed. Performs other duties and responsibilities as assigned.

 

 

BASIC KNOWLEDGE/SKILLS/APTITUDE/EXPERIENCE:

Outstanding written and verbal communication skills with demonstrated ability to communicate effectively with colleagues and strong interpersonal skills. Ability to effectively communicate medical/scientific ideas in laypeople's terms. Work effectively with Information Systems team members and external vendors as needed on projects related to digital content strategies and executions for web administration and content design management. Takes the initiative and functions effectively, both independently and as a team member, with a willingness to assist with routine and last minute projects. Exceptional judgment and discretion in handling sensitive and confidential issues. Relies on experience and judgment to plan and accomplish goals. A wide degree of creativity and latitude is expected. Promotes personal and patient safety. Uses effective customer service/interpersonal skills at all times. Performs other duties and responsibilities as assigned. Supports department on annual budgets and resource planning. Utilizes root cause analysis to continuously improve quality and efficiency. Carries out special projects as assigned. At times, the ability to lift 20 lbs carrying various marketing materials throughout the organization and 17 ambulatory sites. Some nights and weekends are required. Must have personal vehicle for transportation, if needed to travel to and from all SHC sites.

 

 

Education/Experience/Licenses/Technical/Other:

Education and Experience: Bachelor's degree in digital multimedia, journalism, communications, English, marketing, public relations, or related field, with a minimum of four years of copywriting, design and web  experience is required. The position requires excellent writing, editing, and proofreading skills, experience supporting a Content Management System (CMS), writing for SEO, and developing/implementing content and strategy for various platforms.
 
Proficiency in Microsoft Office and an ability to write clear, succinct copy that moves the reader to take action without ignoring the value of syntax, grammar, and readability are required. Experience with technical/medical content writing, design, photography and video production, and web analytics is strongly preferred. Must have the ability to write as the voice of the organization.
 
The successful candidate is a life-long learner with strong communication and writing skills and a demonstrated ability to establish positive working relationships across the organization. The ideal candidate must demonstrate the ability to communicate effectively with others, listen actively to assess needs accurately, and gather information from all internal sources such as senior leadership including CEO. Content management experience is essential. Health care experience is highly desirable.

Certification/Licensure:  None

Software/Hardware:  CMS systems, Microsoft Office, InDesign, Photoshop, Adobe products, other design solutions