Corporate Integrated Marketing Manager, Marketing - Lakeland
Publix
The Corporate Integrated Marketing Manager – Media, is responsible for leading the development and management of all media governance activities, including educating marketing associates about these activities. This position provides subject matter expertise and facilitates reviews and delivery of various paid media activities including but not limited to brand safety and viewability initiatives, Publix’s broadcast posts reviews (including CTV/TVE), Share of Voice reporting, media usage, brand equity and ad research tracking, media invoice and validation tracking, and ad serving initiatives. This position leverages marketing analytics to determine media effectiveness and media optimization to maximize return on marketing investment to ensure efficient use of allocated budgets.
Responsibilities include:
Development of integrated and innovative communication strategies for mid-to-high level marketing campaigns reaching our diverse target audiences with the most relevant message at the right time and at the right place. This requires evaluating Marketing Strategy Briefs, determining the appropriate media mix, approving creative, conducting campaign analysis, and reconciling budgets to ensure campaign objectives are met and the target audience is reached.Direct management of corporate customer and associate-directed marketing campaign budgets.Collaboration with Marketing stakeholders, corporate Business Partners, and/or eternal suppliers to review and approve proposed creative concepts to ensure alignment with approved communication strategy, objectives, and communicating effectively within each channel.Serving as the Subject Matter Expert across Marketing Communications for multicultural communications opportunities and trends, particularly as it relates to developing insights-based media strategies. Supporting coaching and mentoring of the Associate Corporate Integrated Marketing Manager (ACIMM) on their assigned projects and campaigns; identifying and making recommendations for project and campaign work which could be assigned to an ACIMM.
Responsibilities include:
Development of integrated and innovative communication strategies for mid-to-high level marketing campaigns reaching our diverse target audiences with the most relevant message at the right time and at the right place. This requires evaluating Marketing Strategy Briefs, determining the appropriate media mix, approving creative, conducting campaign analysis, and reconciling budgets to ensure campaign objectives are met and the target audience is reached.Direct management of corporate customer and associate-directed marketing campaign budgets.Collaboration with Marketing stakeholders, corporate Business Partners, and/or eternal suppliers to review and approve proposed creative concepts to ensure alignment with approved communication strategy, objectives, and communicating effectively within each channel.Serving as the Subject Matter Expert across Marketing Communications for multicultural communications opportunities and trends, particularly as it relates to developing insights-based media strategies. Supporting coaching and mentoring of the Associate Corporate Integrated Marketing Manager (ACIMM) on their assigned projects and campaigns; identifying and making recommendations for project and campaign work which could be assigned to an ACIMM.
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