Charlotte, NC, 28230, USA
6 days ago
Corporate Marketing Copywriter
Overview: Six Flags Entertainment is seeking a **Marketing Copywriter,** based at the Charlotte, NC corporate office, to support multiple marketing channels. We are seeking an experienced professional to oversee brand management and creative design services throughout the Six Flags portfolio. This full-time position will report to our Director of Advertising, with design teams executing out of offices at Kings Island and Cedar Point. The role requires oversight of the creative process, including work/project prioritization, and brand management of work developed within the print/graphic and multi-media design teams. Collectively the creative services teams provide creative design services for all parks including print materials, event collateral, digital and motion graphics, promotional collateral, sales materials, video content for our in-park/on-property media network and in-park marketing signage. This role will also lead the input process (creative briefs, etc) and direction of new programs and initiatives across the appropriate creative work teams, and serve as the liaison between the creatives and business stakeholders/brand managers. Responsibilities: **Description of Role:** + Lead designer responsible for overall art direction of programs executed by internal teams. Manages project initiation and coordination across creative services, team leads and/or partners when necessary) + Brand stewardship and consistency/quality filter via management of creative services team + Concepting and overarching art direction on larger scale projects (e.g. event naming, net new projects) + Support creative brief development and communication with internal team leads and designers + Manages work assignments, workflow, approvals with the support of the design teams as needed + Directly manages mixed media designer and copy writer (locally in Charlotte) **Essential Duties and Responsibilities:** + Coordinate and direct creative development across channel owners, serving as the synergistic campaign lead; including oversight of project initiation documentation (communication brief, work order), and work streams on various teams + Assist the creative teams in managing and prioritizing workloads + Ensure a responsive, seamless, on-time process from start to finish + Designs and executes on specified projects + Traffic projects through various stages of production as needed, partnering with project stakeholders to help to move projects along, adjusting scope and timelines as necessary + Other duties may be assigned. + Adheres to and enforces all Six Flags and specific Park policies and procedures, including safety, attendance and EEO policies, and demonstrates a commitment to customer service in all aspects of employment Qualifications: + Bachelor’s Degree: Typically in English, Journalism, Communications, Marketing, or a related field. + Writing Experience: Proven experience in writing, especially for marketing, advertising, or branding. This could include blog posts, social media content, ad copy, email campaigns, and more. + SEO Knowledge: Understanding of SEO principles, keyword research, and how to optimize content for search engines. + Creative Writing Skills: Ability to write engaging, clear, and persuasive copy that aligns with brand messaging. + Editing and Proofreading: Excellent grammar, punctuation, and attention to detail to ensure error-free content. + Marketing Knowledge: Familiarity with different marketing strategies, content funnels, and how to write copy that converts. Cedar Fair Entertainment Company is an equal opportunity employer. A work permit may be required for associates under the age of 18. Applicants must be legally eligible for employment in the United States and in accordance with state laws. Cedar Fair also conducts background checks on all applicants 18 years of age and older.
Confirm your E-mail: Send Email