ROLE SUMMARY

Vaccines Country Brand Lead will have responsibility on a new launch vaccine and to define, formulate the optimal marketing mix and core brand/portfolio strategies. In addition, the CBL will develop marketing pull through plans and programs with the main objective to generate demand, inclusive of multi-channel and digital tactics. The CBL for this product will report to Primary Care Marketing Lead Vietnam.

Accountable for the strategic plan that maximizes patient impact and deliver against financial objectives for the category or business segment end-to-end. Responsibility over Abrysvo vaccine.Accountable for tailoring (glocalizing) global brand strategies, tactical programs and TA-specific customer experiences to meet local market needs.Leads the cross functional brand/category team and is accountable for its effectiveness and performanceAccountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.Accountable for developing the organizational capabilities necessary to execute the strategic plan.Responsible for the revenue and DME forecasts and accurate tracking and monitoring

ROLE RESPONSIBILITIES

Accountable

Brand Plan: Develop brand plan and review brand strategies with key stakeholdersCampaign Development: Select best fitting modules for country needsPromotion Meetings: Manage compliance review of materialsDevelop category Op Plan and influence sales targets and brand A&P allocationsLong-range forecasting for Vaccines portfolios

QUALIFICATIONS

7 -12 years of pharmaceutical experience includes sales and marketing, and preferred marketing experience.Bachelor’s Degree; Master degree or MBA desired

TECHNICAL SKILLS REQUIREMENTS

Expect candidates to demonstrate these competencies:

Demonstrates business acumenActs decisivelySeizes accountabilityHolds people accountableGrows-othersLeads changeSelf-awarenessCommits to “One Pfizer”Builds effective teams

Expect candidates to demonstrate these commercial /management competencies

Marketing, Customer and Competitor InsightAbility to differentiate and implement accordingly between Brand and Portfolio MarketingMarketing ExecutionTrack record of appropriate risk takingStrategic and Operational Business/Marketing PlanningData analysis, interpretation and communicationsPerformance and Program MetricsExceptional interpersonal skillsExceptional collaboration/negotiationExceptional prioritization –among/across brands, resource-constrained context;Vendor managementProficiency in the local language as well as English proficiency

  
Work Location Assignment: Hybrid

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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