At GameStop, we are committed to providing exceptional service and delivering the latest and greatest in gaming products to our customers. As a leading global retailer of video games, electronics, and gaming merchandise, we take pride in offering a wide range of products that cater to the needs and desires of gamers worldwide. Our mission is to create unforgettable experiences for our customers by constantly pushing the boundaries of what's possible. Whether you're a hardcore gamer or just starting out, we've got something for everyone. Join us in our mission to shape the future of gaming and bring the best gaming products to the world!

SUMMARY
The Creative Copywriter will develop and craft marketing-focused, retail-driven, customer-facing copy for a variety of GameStop channels. This role is instrumental in delivering compelling consumer communication campaigns that align with GameStop’s brand and business objectives. Working closely with marketing, creative, and business teams, the Creative Copywriter ensures that all content maintains the brand’s voice and engages audiences across digital, social, print, and internal platforms.

This role requires a balance of strategic thinking, creative excellence, and attention to detail. The ideal candidate thrives in a collaborative environment, is passionate about storytelling, and can juggle multiple projects while consistently producing impactful, high-quality work.

This position will sit onsite in Grapevine, TX 5 days a week

KEY RESPONSIBILITIES

Create compelling, on-brand copy for a range of marketing initiatives, including digital ads, emails, product descriptions, social media posts, and promotional campaigns.Ensure all written content reflects GameStop’s brand voice and resonates with its target audience.Partner with creative, marketing, and business teams to develop and execute integrated marketing campaigns across multiple channels.Stay current with gaming industry trends, pop culture, and consumer behavior to inform copywriting strategies.Edit and proofread content for clarity, grammar, and alignment with brand guidelines.Contribute to brainstorming sessions, offering creative ideas to elevate marketing efforts.Manage multiple projects, balancing short-term deadlines with long-term strategic initiatives.Collaborate with external partners to ensure cohesive messaging across third-party platforms.Maintain strong internal relationships and demonstrate a team-oriented mindset, fostering collaboration and support across departments.

QUALIFICATIONS

Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred; equivalent professional experience acceptable.Minimum 3 years of professional copywriting experience, preferably within an agency or corporate marketing department. Experience in retail or consumer products a plus.Proven experience writing for various marketing channels, including web, email, social media, print, and digital advertising.Portfolio showcasing a range of writing styles and examples of successful marketing campaigns.

SKILLS & COMPETENCIES

Strong command of marketing principles and the ability to craft copy that drives consumer engagement and conversions.Excellent editing and proofreading skills, with high attention to detail.A keen interest in video games, pop culture, and lifestyle trends, with the ability to incorporate these elements into relevant and authentic messaging.Strong organizational skills, able to prioritize tasks and meet multiple deadlines in a fast-paced environment.Exceptional collaboration and communication skills, able to work effectively with cross-functional teams.Ability to accept feedback and implement revisions while maintaining a high standard of quality.Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with Mac OS Word.

COMPETENCIES

Creativity and originality in writing and concept development.Adaptability to shifting priorities and evolving business goals.Ability to balance creative risk-taking with business objectives.Entrepreneurial spirit, with a passion for innovation and improvement.

Full-time store positions at GameStop are also eligible to participate in incentive programs, health benefits, paid time off, 401 (k), employee discount and a casual work environment. Positions at GameStop may also be eligible for a bonus and/or other incentives.