Location:

1500 Brooks Ave Rochester, NY 14624

  

Availability Requirement for this role:

Morning, Afternoon.

Age Requirement:

Must be 18 years or older

Time Type:

Full time

  

Pay Range:

$112,000 - $120,000 / year

Why Work Here

Working at Wegmans provides opportunities to grow, flexible scheduling, incredible benefits, and the experience of working for a company with a reputation you can be proud of. 

Job Description:

Note: This position is located in Rochester, NY requires reporting to an office for part of the week, with some flexibility to work from home.

As a Creative Copy Manager, you will lead a team of writers and be responsible for developing and maintaining the Wegmans brand voice across all creative executions. You will provide creative vision and organize copywriters to partner with our design and digital team members to concept and execute impactful solutions that exceed our high standards and connect with our customers. By partnering with company and marketing leadership, you will develop strategy and creative solutions that align with our brand guidelines and support our business objectives.

What will I do?  

Manage and develop team of employees, engage in meaningful conversations, build trusted relationships and provide the resources, feedback, and development opportunities they need to be successful 

Provide leadership to create consistent, overall brand voice and campaign strategies by introducing non-traditional ideas and solutions to communicate our message in new and unique ways that are impactful and on brand 

Work closely with various Marketing teams to produce materials that will effectively communicate key messages to our customers 

Provide strategic focus and guidelines for copy, tone of voice and storytelling 

Drive and improve creative processes and resourcing to drive efficiency and quality for all creative projects 

Create, manage and implement strategies that are integrated with our company goals and priorities; ensure all creative projects align with strategies, are within budget, and on time

Partner closely with Executives, Merchandising, and Marketing leadership to identify unique business challenges, define and influence strategies, and create and communicate innovative solutions to complex and high priority projects; effectively navigate and balance competing interests to arrive at a solution 

Define measurements of success for new projects; ensure adherence to Wegmans copy standards and that projects align with creative strategy 

Approve and establish partnerships with outside agencies; manage expectations, negotiate costs and resources, communicate Wegmans brand standards, and ensure quality work that supports our brand 

Required Qualifications 

10 or more years of industry experience, including 3 or more years managing a copy team 

Bachelor’s degree in advertising, journalism, or related field

 

Preferred Qualifications 

Proven experience in video production 

Experience working on social and digital platforms