The Creative Services Director is responsible for developing and leading the overall marketing strategy of the station, and for designing the promotions that will achieve the objectives of that strategy.

                                                  

Provides leadership for the promotions teamMakes decisions regarding hiring, evaluation, promotion and termination of employeesDevelops and executes promotions strategies to enhance station competitiveness      Manages and leads the department to create new and profitable eventsManages recruitment and development of talented promotions team membersPrepares budgets and approves budget expendituresResolves customer complaints regarding promotionsPlans and directs staffing, training, and performance evaluations to develop and control promotions programsPlans, executes and tracks revenue-generating marketing and promotional events and contests that take place on-air, online and on-siteCreates and reviews operational records and reports to assess the efficacy of promotionsCreates client promotions and promotional proposals with members of the Programming and Sales teamsPerforms other duties as assigned

 

Requirements & Skills:

 Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experienceFluency in EnglishExcellent communication skills, both oral and writtenMinimum five years’ experience in media promotionsValid driver’s license with an acceptable driving recordExperience guiding, directing and motivating subordinates, including setting performance standards and monitoring performanceExperience establishing long-range objectives and specifying the strategies and actions to achieve themAbility to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skillsProficiency with computers, telephones, copiers, scanners, fax machines and other office equipment