Company Description

Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

Job Description

Overview

 
The CRM, Associate Director enables our clients to deliver highly relevant customer experiences by leveraging data, technology and marketing strategy. The CRM, Associate Director will own the technology strategy necessary to transform marketing campaigns to true 1-to-1 customer conversations. This role will design and deliver the technology roadmap across all marketing channels and acts as a trusted advisor to Client and Account Leadership teams. You will use your knowledge to influence client decisions, provide insightful solutions, and drive successful implementations. Be ready to hit the ground running with your critical and creative thinking and passion for fast-paced problem solving.

Role Objectives

Partner with Account Leadership as the technical subject matter expert for marketing technologies across email, web and media channelsWork with Business Analysts and Project Management to translate the client’s business requirements into systems design and project milestonesPresent project recommendations and solution designs to agency and client stakeholdersLeverage your deep experience of integrating customer data into marketing technology platforms to drive relevant and personalized messagingCommunicate complex solutions of technologies and services using a simple and straightforward style

Qualifications

Minimum Qualifications

Expertise with digital, interactive, and some traditional/direct marketing (omni-channel and/or customer strategy experience a plus)Strong problem identification and analytical skillsSkilled in requirements analysis, conceptual, logical and detailed designProven experience transforming customer data into a strategic business assetDemonstrated consulting skills, including client relationships and team facilitationExperience in developing and deploying omni-channel solutions across web, social, mobile or emailExperience with Adobe Marketing Cloud, SAP Marketing Cloud, Oracle Marketing Cloud, Salesforce, or other similar enterprise marketing technologiesUnderstanding of RDBMS and exposure to Structured Query LanguageBachelor’s degree in Marketing, Communications or related field requiredMinimum of 7 years’ experience in an agency, consulting, or marketing organizationSpanish fluency required. Trilingual fluency preferred.

Additional Information

All your information will be kept confidential according to EEO guidelines.