China
29 days ago
CRM用户运营-杭州
1. 负责Lazada CRM策略运营,以PUSH等触达通道提升用户召回访问和活跃度,达成DAU增长目标
2. 根据用户行为反馈及时进行数据分析,挖掘关键场景和PUSH推荐效率,持续优化内容推送质量
3. 洞察用户生命周期,基于个性化场景化需求进行流量调度分配,建立完整的用户触达策略体系
4. 和产品、算法、东南亚本地运营等团队紧密合作,提炼用户需求,推动方案和产品能力的产出,并数据验证效率,持续迭代

1. Responsible for CRM strategy operations, utilizing channels such as PUSH notifications to enhance user activeness and improve user experience.
2. Conduct business data analysis based on user's lifecycle routine to establish comprehensive and personalized user recall strategy framework.
3. Closely work with local Southeast Asian operation teams to execute the growth strategy and continuously optimizing the quality of content.
4. Cooperate with product and algorithm teams to enhance product capability and continually iterating for improvement.
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