JOB DESCRIPTION

Job Title: CRM Campaign Manager Grade: C3

Job Family : Marketing Reports To: Senior Digital Transformation Manager

Line of Business: English Language Learning Location: UK

Who are we: At Pearson, our mission is to add life to a lifetime of learning. We believe in the transformative power of education and are dedicated to creating vibrant and enriching learning experiences designed for real-life impact. Our vision is to help everyone realize the life they imagine through learning. We are committed to bravery, decency, and imagination in everything we do. Recently, Pearson has been recognized for its innovative approach to education and its commitment to sustainability, earning accolades for our efforts in driving positive change in the learning landscape. We are a leading provider of English language proficiency tests, committed to delivering high-quality, reliable, and accessible testing solutions. We are dedicated to ensuring that our PTE (Pearson Test of English) test takers have the best possible experience from registration through to receiving their results. Learn more at: Our Company | Pearson plc

Position description:

Purpose

We are looking for a highly skilled and results-driven CRM Campaign Manager to join our dynamic marketing team. You will work closely with both central and regional teams to develop high-performing emails that meet our business objectives, with the number 1 focus of generating a high number of highly qualified marketing leads.

Key responsibilities:

Create and execute impactful email campaigns.

Create a highly engaging, expertly designed monthly email newsletter template, which has the flexibility to adapt to local regional goals and needs.

Develop and implement strategic email marketing campaigns to ensure we deliver on business objectives.

Work in close collaboration with our central marketing team to ensure our email campaigns are an excellent execution of brand guidelines.

Segment, personalize and nurture.

Take our email campaigns to the next level by segmenting the database based on audience needs and preferences.

Design and develop personalized email journeys for each of our segments, continually nurturing them towards booking a face-to-face meeting.

Implement a data “creep” strategy to ensure we are slowly building a deep data set to fuel our audience insight.

Track, measure and optimize.

Monitor campaign performance, analyse data and metrics, and provide actionable insights and recommendations for campaign optimization at both globally and locally level.

Stay updated with marketing trends, technologies and best practices to drive campaign innovation.

Project and stakeholder management

Manage relationships with external agencies, central and local teams, as well as data, web and insight teams to ensure timely and effective campaign execution as well as continuous email performance refinement.

Work with multiple local teams to adapt global content to be relevant for each local market, and ensure local campaigns adhere to overall business strategy.

Communicate results and future improvements with key stakeholders.

Educate and inspire the whole global marketing on what “best in class” email marketing looks like.

Candidate profile

Required skills and experience:

4-5 years of proven experience in email marketing, campaign management and newsletter optimisation.

Strong understanding of email performance metrics (open rate, CTR, MQLs) and experience driving these metrics.

Excellent skills in A/B testing, database segmentation and personalisation strategies.

Knowledge of marketing automation platforms and CRM systems (ideally Salesforce).

Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.

Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.

Exceptional writing, communication and organisational skills.

Strong collaboration skills to work effectively with cross-functional teams and external partners.

Experience of working in a global to local environment.

Creativity and strategic thinking to develop innovative email campaigns.

Passion for using digital marketing to make a positive impact.

Attention to detail and brand compliance.

Knowledge of data privacy laws.

Interest in exploring how AI could support and enhance the role.

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: English Language Learning

Schedule: FULL_TIME

Workplace Type:

Req ID: 17823

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