With over 59 stores and the largest avocational cooking program in the US, Sur La Table offers an unsurpassed selection of exclusive and premium-quality goods for the kitchen and table – and the culinary expertise and inspiration to go along with it. Whether the job entails interacting with our customers, driving digital growth, or providing vital behind-the-scenes support, we’re all here for the same reason – to roll up our sleeves and create happiness through cooking and sharing good food.    At Sur La Table, the CRM Coordinator will lead efforts with calendaring, developing, testing, and deploying email + SMS campaigns. This position will partner with the brand marketing teams as well as our email marketing platform partners to ensure effectiveness and efficiency in all digital marketing campaigns. The CRM Coordinator proactively offers independent data-based insights and recommendations in addition to providing insights in response to requested business needs. A wide degree of creativity and latitude is expected.
This position reports to the Director, CRM/Loyalty. What you get to do every day: Collaborate across brand marketing to develop a channel execution strategy for targeting top customers with unique brand experiences Build and maintain strong relationships with brand partners, ensuring their needs are met and expectations exceeded while acting as a key point of contact for a key partner and building long-term relationships. Pull necessary data for campaign and monthly reporting. Lead the email & SMS campaign creation process from start to finish including template creation, image slicing, placing creatives within emails, audience segmentation, email testing, and final campaign launch. Work collaboratively with our internal brand marketing to project manage emails from intake to campaign execution. Suggest testing opportunities to improve performance within email/SMS and execute testing from ideation to analysis. Manage the daily quality assurance process with various stakeholders from partnerships, branding and creative to ensure the on-time delivery and accuracy of campaigns. Partner with email & SMS platform vendors to adopt best practices and improve performance. Drive improvement in processes to operate more effectively through collaboration with cross-divisional teams. Work closely with the Email + SMS team to analyze campaign performance and suggest recommendations for improving channel performance. Utilize a multi-channel messaging strategy to ensure we are reaching the right customers, through the right channel, at the right time.  What you bring to the role: Bachelor's degree or equivalent is required. 1-3 years of relevant CRM work experience. Experience with the following email/SMS, analytics, and creative tools is a plus (Emarsys, Wunderkind Google Analytics, Heap, Adobe Suite, Canva). HTML and CSS email coding experience is a plus. Retail experience a plus. Ability to handle a dynamic, fast-paced, and changing environment. Interest in email space and desire to become a subject-matter expert in email best practices. Most importantly, you must be someone who is a self-starter, has a positive attitude, and is open to learning. Well versed in transforming data insights into a meaningful strategyWhat’s in it for you? PTO  Medical/Dental/Vision and a variety of supplemental policies available  Company 401K match Company Health Spending Account (HSA) match Company provides group life insurance at no cost  COBRA reimbursement for salaried employees until health insurance eligible  Paid Holidays  Birthday off with pay! Pet Insurance Generous employee discounts What our interview process looks like: Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better: