COMPANY OVERVIEW:

Celebrity Cruises is one of five cruise brands owned by Royal Caribbean Group, based in Miami, Florida with local offices in Sydney. Celebrity Cruises delivers an elevated premium holiday experience across their fleet of ships travelling to nearly 300 destinations across more than 70 countries spanning all seven continents. An industry pioneer for 35+ years, each Celebrity holiday offers experiences you won’t find anywhere else aboard ships which continue to shatter industry expectations with the highly anticipated Celebrity Xcel arriving Fall 2025. Celebrity Cruises has a fleet of fourteen ships, sailing the Caribbean, Europe, Alaska, Asia, South America, and Australia/New Zealand. Since 2010, Celebrity’s Solstice Series ships have sailed the summer season in Australia and New Zealand, sourcing both local and international guests to the region.  In 2023 Celebrity revolutionised cruising in our region as we brought Celebrity Edge Down Under for her highly anticipated inaugural season.

 

JOB SUMMARY:

The CRM Executive is responsible for the building and deployment of all email communication efforts to direct audiences for Celebrity Cruises in Australia and New Zealand. The CRM executive will work closely with the Global CRM team and other teams across the brand and market to ensure alignment and support of all commercial initiatives, leveraging global strategies and content, and localising for specific AUNZ needs.

 

This role is responsible for supporting the development & execution of the email calendar and audience targeting to ensure delivery of commercial KPIs. The build, execution and extension of automated and triggered email programs is a key responsibility, as well as bringing forward new ideas and technology to ensure continuous improvement. The CRM Executive will work closely with the North America CRM team to schedule, test, and provide analytical performance and reporting for AUNZ markets. Technical, analytical, and commitment to email best practices are a must to ensure commercial KPI’s are met.

 

Some of your duties include:                                              

Manage all stages of consumer email marketing, including content development, audience selection, build & deployment of emails for Australia & New Zealand

 

Works with the AUNZ marketing team and Global creative team on the development of content (copywriting and graphic design) for emails that align to business promotions and brand guidelines

 

Develops scheduling, build, testing & deployment of all emails, including HTML technical development, building and coding of Salesforce tactical journeys

 

Work closely with the Digital & CRM Manager to implement the annual email communication plan in line with global commercial and marketing objectives, ensuring that the campaign, content, and cadence drives maximum incremental commercial results

 

Works day-to-day with the data analytics team, briefing campaigns, segmentation, testing and dynamic requirements for email campaigns

 

Supports email testing strategy and proactively leverages learnings to contribute new ways of working that optimizes email performance

 

Responsible for all QA and spam scoring, mobile first execution and rendering across browsers

 

Responsible for weekly and monthly email reporting and identifying key insights and trends to recommend optimizations based on those insights

 

Travel within Australia & New Zealand may be required.  Travel overseas may also be required.

 

QUALIFICATION, KNOWLEDGE & SKILLS:

Minimum 2+ years of email marketing experience (building, testing and sending emails via Salesforce or similar email platform preferred). Proven experience in working with a multi-location team & ideally within a global brand or business preferred Competence in HTML/CSS for email is preferred Experience with Adobe Creative Suite, particularly Dreamweaver, Photoshop and/or Illustrator is preferred Experience with Salesforce Marketing Cloud or similar is preferred Candidate must possess strong written and oral communication skills and be able to work effectively with all levels of personnel

WHY WORK FOR US:

Royal Caribbean Group has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2021 World's Most Ethical Companies for the sixth consecutive year. The experience of travelling to exciting places; the chance to work with a fantastic group of people from all over the world; the recognition and support provided by the company; the opportunity to grow your career to the next level and the ability to explore new paths on the open seas are just a few fantastic reasons.

As one of our Sydney office employees, you will have access to ongoing training and development both in-house & externally to enable continuous development. We value a flexible work approach to ensure our employees wellbeing continues to come first.

 

 APPLICATION PROCESS:

Please click APPLY now and fill out the required information. We thank you for your interest, due to the number of applications we ask all candidates to provide their base salary expectation when completing their profile to help us with our screening process.

 

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.