Emler Swim School, rapidly growing and continually providing exceptional service for families in communities, seeks a talented CRM Manager to join the Corporate Marketing Team. This fast-paced role contributes to company growth by developing and implementing digital marketing strategies that efficiently drive customer awareness, leads and enrollment in our swim lessons at all locations.

Joining our team as a CRM Manager, your primary responsibility will be owning email and text campaigns, serving as a pivotal force in cultivating new customer engagement and fostering loyalty through personalized digital communications. Utilizing proficiency in HubSpot and digital marketing methodologies, you'll craft and implement campaigns aimed at raising awareness and driving conversions for our swim lessons, events, and initiatives among our nationwide customer demographic. This role reports directly to our Chief Marketing Officer and can make a significant impact on the growth and success of our brands. The position requires an in-office presence at our Dallas Headquarters.

As CRM Manager on our growing marketing team, you'd

Oversee all aspects of email and text campaigns within the HubSpot platform, including list segmentation, template design, scheduling, and performance trackingOptimize HubSpot automated workflows and conduct regular performance analysis to enhance campaign effectivenessCollaborate closely with cross-functional teams to ensure seamless alignment between email and text campaigns and overall marketing strategiesDevelop, implement, and refine email and text marketing campaigns to drive customer acquisition, retention, and engagementTrack and report on key performance indicators for campaigns, leveraging insights to iteratively improve strategies and contentUtilize strong analytical skills to assess the end-to-end customer experience across various channels and touchpointsWork collaboratively with the Marketing and Sales teams to evaluate and enhance the customer journey

Required Education & Experience: 

Bachelor's degree in Marketing, Communications, or a related fieldProven track record of at least 3 years in digital marketing, with a strong emphasis on email and text campaignsExpertise in utilizing HubSpot or similar marketing automation platforms to drive campaign successExceptional analytical skills with the ability to derive insights from data and optimize campaign performance accordinglyDemonstrated proficiency in crafting compelling messaging and content that resonates with target audiencesAbility to manage multiple projects simultaneously in a fast-paced environment while maintaining attention to detail and meeting deadlinesPrevious experience in the education or fitness industry is advantageous but not mandatoryStrong communication and collaboration skills, with the ability to effectively coordinate with cross-functional teams to achieve marketing objectivesWell-organized with ability to multi-task, strong time management, and high attention to detailMaintain a curious mindset for broader digital marketing opportunities and seek ways to build connectivity with comprehensive marketing plans

Emler Swim School is an industry leader, and our team members are supported with great benefits. Benefits of this full-time position include: 

Employer paid premiums for health and dental insurance 401k with 4% employer matching Free or discounted swim lessons Discounted pet insuranceFree employee wellness program