At Lambert by LLYC, we are passionate about digital marketing. That's why we help our clients generate competitive advantages through data extraction, analysis, and interpretation. In this way, we get the most benefit from all the information they have. All of this is combined with technology and methodology, which allows us to give our best and achieve the best results. We are seeking an experienced and detail-oriented CRM Manager with the aim of leading the CRM & Marketing Automation department. This is a profile with a keen interest in optimizing business processes, designing campaigns, creating journeys and analyzing databases. Essential Duties and Responsibilities + Consulting Services for the Implementation of CRM and Marketing Automation Solutions + Conduct a comprehensive assessment of client needs to identify areas for improvement that can be addressed through marketing automation, outlining the necessary processes to achieve desired outcomes. + Perform analysis to detect customer segments for targeted marketing automation initiatives that will maximize customer value. + Implement campaigns utilizing various marketing automation tools aimed at customer acquisition, retention, and market penetration, in collaboration with the rest of categories to enhance both sales growth and customer value. + Establish specific Key Performance Indicators (KPIs) for each campaign, and monitor these indicators to optimize actions and refine strategies in alignment with client needs. + Analyze the behavior of each campaign to identify insights and trends that guide the process and improve the impact on the business + Develop the customer journey, including lead nurturing processes, lead scoring methodologies, briefings, workflows, and trigger mechanisms. + Configure, customize, and rigorously test the selected marketing automation tools. + Define the customer data model and strategize for campaign execution. + Plan, design, develop, launch, and analyze email marketing campaigns effectively. + Email segmentation, A/B testing and personalization + Implement email segmentation, conduct A/B testing, and apply personalization techniques to enhance campaign performance. + Oversee the management and optimization of landing pages for email marketing initiatives. + Execute ongoing monitoring and analysis, including the definition of KPIs, and the production of analytical, efficiency, and improvement reports related to marketing automation efforts. Required Technical Skills: In-depth Knowledge of Digital Ecosystem: In-depth knowledge of the digital ecosystem, its players and technologies Strategic Vision: Have the ability to think long-term and develop solid strategies that drive the growth and success of the agency. Analytical Skills: Ability to interpret data, identify trends, and draw meaningful conclusions. Communication Skills: Excellent communication skills, ability to adapt your tone for different audiences and channels Adaptability and Problem Solving: Be able to adapt quickly to changes in the market and solve problems creatively and efficiently. Education and Experience + Proficiency is required in Marketo & Salesforce for this role. Experience with other CRM's such as Odoo, Eloqua, Watson Marketing Automation, SALESmanago or Zoho Campaigns is a bonus. + Experience on the consulting side in the implementation of CRMs in clients + Comfortable operating within a fast-paced, collaborative environment, engaging with internal Marketing, Web and Paid Digital teams, as well as excellent Client communication skills + Capability to perform effectively in high-pressure situations while adhering to established deadlines. + Bachelor's degree in IT, computer science, or a related field. + +5 years of related experience Benefits and Perks + Health, dental, vision, and life insurance + Paid Parental Leave + 401(k) match potential and flex accounts + Flexible work schedules and Summer Hours This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice. Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws. We welcome your consideration for this role and look forward to connecting with you! Powered by JazzHR