Job Description

This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - 7000 Building three times per week, at minimum. This job may be eligible for relocation benefits.

The Cross Brand Strategy and Planning Manager is responsible for driving strategy, innovation and outcomes for brand-based 1:1 customer communications.

As part of the Lifecycle Marketing team, the focus will be on the performance of every customer interaction across our lifecycle. From vision to strategy through execution, a successful candidate will have a passion for customer engagement, experience in cross-channel, outcome-based marketing, and an innovative spirit aimed at testing, learning and optimization. Core lifecycle strategies include customer acquisition and owner engagement, with channel implementation across email, direct mail, SMS, in-app, in-vehicle, and 1:1 paid media.   

You should be proficient in Adobe tools/platform and be able to support research, best practices, user behavior, and customer insights to inform decisions and recommendations.  

The ideal candidate will interact with the following teams to ensure deliverables and support strategic facilitation discussions and drive growth plans. 

A successful candidate will actively collaborate with:  

Brand Performance Marketing Customer Lifecycle (Customer Automated Notification System, Customer Sales Service Retention, Centralized Owner processes, EV programs) Marketing Applied Sciences (MAS) Adjacencies (Accessories, My Rewards/GM Card, Customer Care and Aftersales, Global content Studio, etc.) Channel Strategy and Planning Advertising/Marketing/Product  Media  T1-T3 site  Brand Sales Operations (Retail and Incentives) Events and Promotions Digital Retail Platform 

In this role, the Cross Brand Strategy and Planning Manager will focus on the following areas: 

Lead a performance driven team ​  Strategy for tailored customer centric campaigns ​Accountable for high value behaviors and sales targets ​Use data and insights to refine campaigns   Partner with teams to focus on all phases of the customer journey ​Collaborate with all GM partners in line with corporate behavior expectations ​Oversee review of all created materials across all CRM creative ​ Champion Brand materials endorsing right message, right timing and right channel​Present to leadership ​Manage budget​Lead and grow emerging marketing talent​

Provide knowledge and experience to the brand teams by pursuing the following: 

Strategic audience management focused on personalization, leveraging available owner data, research, and insights. Direct the development of insights from available owner data.  Share best practices amongst brands and other GM partners. Partner with the Product and Customer Experience/Engagement teams to identify upstream customer needs that drive product definition, value proposition, and target audience definition. 

  

Assist in the management of brand owner, hand raiser, former owner, and pure conquest communications by: 

Working with Performance Driven Marketing team to target these audiences, with the right messaging and follow up cadences to push down the funnel. Oversee CRM communications to fulfill Brand conquest/retention/sales objectives.  Across all CRM creative (Customer Lifecycle, CRM Retail, Customer Sales Service Retention, Digital Publications, etc.), champion Brand materials to endorse that each piece is on target with the right message, right timing and channel.Creation of a performance-based culture by championing an iterative approach to improving the customer experience, including channel delivery and content enhancements relative to insights and analytics 

Additional Job Description

Skills Required:   

Forward-looking performance marketer who excels in a fast-paced innovation environment Interest in enabling change in how we deliver ‘best-in-class’ marketing Ability to work cross-functionally with input from multiple areas of the business Problem-solving skills, including planning, time management and organizational proficiencies Capable use of modern marketing tools; effective use of insights, data, 1:1 and addressable technologies, AI/ML, leading-edge digital channels, test-and-learn, to advance how we reach the right customer with the right message at the right time 

Educational Requirements: 

 Four-Year Accredited College Degree Advanced/Master’s degree in a marketing or business-related field (preferred but not required) 

Additional Requirements / Qualifications: 

7+ years of CRM and digital marketing experience 

Areas of expertise: 

 Experience with complex integrated/automated marketing campaigns and segmentation strategies  Data analysis and data-driven marketing initiatives  Experience in marketing a technology brand and its associated products  Direct Agency experience or Agency management experience Proven ability to work with cross-functional teams Excellent written and verbal communication skills  Affinity to facilitate problem solving & collaboration Proven experience in effective project management 

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​