The Culture Marketing Manager has the overall strategic and operative responsibility for the Culture program in the region. Translating the global culture marketing strategy into a national strategy and creating a locally relevant and innovative program are the key task. He/she contributes with his/her work to the overall national marketing and business goals in-line with the set international culture marketing strategy. Additionally, he/she develops new concepts and ideas, evaluates the effectiveness and impact of our existing programs and aligns closely with our media business entities. Furthermore, you must also align with the communications, sales and brand teams to ensure clarity of message and clear communication of all activities carried out both pre-, during and post-event. You´ll seek out and maximize the potential that Red Bull own projects provide for the wider business in close alignment with the rest of stakeholders