Description Would you like to help software companies (ISVs), startups, and small businesses accelerate and maximize their success using the cloud? Amazon Web Services (AWS) is on a hunt for a Customer Acquisition Marketing Leader to lead the team that will shape the future of how AWS connects with key customer segments. In this role, as the single-threaded marketing leader for the 'customer acquisition engine', you'll lead a team that builds out a new marketing engine which digitally engages zero-billing and low-billing accounts to a threshold where AWS sales teams and partner sales teams can prospect and grow the account. This is a new function you'll build out through close collaboration with executive leadership across marketing, sales, partner, finance, and sales operations organizations. You must have experience influencing at executive level to create and manage a new marketing function. You should also have experience with developing marketing programs / campaigns that drive efficient acquisition, increase retention, increase life-time values, all falling within a sustainable cost-of-acquisition. You will be an iconic collaborator who has a proven track record of landing customer-obsessed marketing campaigns that operate within a data-driven performance marketing return-on-investment framework. Key job responsibilities • Collaborate with worldwide leaders in a matrixed organization to build out a marketing-led customer acquisition engine that generates leads, converts to first-time adoptions, and lands-expands to new services. • In partnership with sales and partner organizations, define lead-routing pathways and influence AWS-wide teams to build out systems to get the right lead to the right seller, at the right time. Manage customer-acquisition economics and resulting budgets to deliver a sustainable return on marketing investments. • Be an iconic partner to GEO teams across field marketing, partner marketing, partner management, and sales, to ensure OneTeam delivers on 3 years business plan goals. • Be an iconic partner to mar-tech teams to influence roadmaps and build out the mar-tech platform to support at-scale new customer acquisition. • Be a world-class leader of your team (direct and extended) to ensure they deliver results and catalyze their own careers in doing so. About the team ABOUT AWS: Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Basic Qualifications - 8+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience communicating results to senior leadership - Experience building, executing and scaling cross-functional marketing programs - Experience driving direction and alignment with cross-functional teams Preferred Qualifications - Experience working cross-functionally and driving decision making among stakeholders with competing goals - Experience with various types of research methodologies is key, including quant, qual, 1P & 3P data, trend analysis & forecasting, etc. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,600/year in our lowest geographic market up to $223,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.