At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Within Bayer, we’re changing the way we work— for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here https://www.bayer.com/en/strategy/strategy

Customer Activation Manager 

As a Customer Activation Manager, you translate trends and developments in the self-care category into opportunities to further grow the category and Bayer brands. You inspire and engage both Bayer partners and colleagues with well-founded insights based on data and analyses. With a clear vision and strategy, you act as a reliable sparring partner and work together with retail customers on the category regarding assortment, shelf placement, and shopper activations. Additionally, you are responsible for the planning and development of POS materials for excellent execution on the shop floor. In a multidisciplinary team with colleagues from sales and marketing, regulatory affairs, and medical, you develop ideas to guide the shopper throughout the customer journey to the shelf and our brands. You regularly exchange knowledge and experience with international colleagues. 
YOUR TASKS AND RESPONSIBILITIES
• Translating the category and brand vision and strategy into tailor-made POS plans for assigned customers.
• Planning and developing POS materials and educative training/sales aid for our key brands and categories.
• Evaluating the performance of activations based on consumer offtakes and independently proposing improvements or optimizations for the activation planning and tools.
• Translating insights on the category and customers into commercial opportunities and advising the commercial team on products and packaging.
• Strengthening collaboration with various contacts on the customer side by being seen as a reliable sparring partner.

Aspirine, Supradyn, Bepanthen and Rennie. Do these products ring a bell? These brands are offered both online and offline by our marketing and sales team of Bayer Consumer Health at pharmacies and drugstores & retail in Belgium and Luxembourg. Our mission is to enable our customers to take accountability of their own and their families wellbeing and not letting minor health problems stand in the way of a carefree day. Do you want to contribute to our mission and make a difference for millions of people every single day?

YOUR PROFILE
• Bachelor's or university degree and a few years of relevant work experience in a trade environment, preferably in FMCG and/or OTC.
• Experience in developing shopper activations, in-store media, and POS materials such as displays and banners, in collaboration with external agencies.
• Ability to translate substantive knowledge, data, and insights into commercial opportunities.
• Strong analytical, creative, conceptual, and project management skills.
• Familiarity with various data and software applications.
• An entrepreneurial team builder who can inspire, advise, and persuade others. Excellent command of Dutch, French, and English, both spoken and written.

WHAT BAYER OFFERS YOU

As a modern employer, we take care of our employees and help them find a balance between career development opportunities and personal life planning. We offer our employees a wide range of career prospects, a modern working environment and competitive compensation. Bayer employees benefit from great employment conditions, such as:  

An excellent competitive salary 

Vacation allowance, meal vouchers, year-end premium and bonus (based on company results)  

Laptop, company car and smartphone 

In this position you have the choice to work in a hybrid setting, working 2 days or more in the office and the other days from home. If you work from home, Bayer will provide the necessary tools and a monthly internet allowance.   

34 days of leave (20 legal days, 12 work time reduction days and 2 Bayer days) 

Group insurance which contains a defined contribution pension plan, life insurance and disability plan, hospitalization insurance, travel insurance 

Bicycle lease plan 

An inspiring working environment with professional and committed colleagues 

A successful innovative organization with international career possibilities 

Challenges and possibilities to learn and to develop 

At Bayer, we value your well-being. We offer support via our employee assistance program and provide various tools and initiatives to enhance your well-being.

Be innovative, be Bayer. We shape the future of everyday health, patient care and agriculture. Together, we can advance health and nutrition for all. Guided by our purpose ‘science for a better life’, rooted in our DSO approach and steered by the organization’s strategy, we reach for our ambitious vision. Help bring this vision to life: Health for all, hunger for none.

INTERESTED IN THIS VACANCY?

Are you looking for a new challenge? Apply online by sending us your resume and cover letter (in 1 document). Do you have a question or do you want to learn more about the position? You can always contact Katrien Mertens via 0032 495 541019 or katrien.mertens.ext@bayer.com.  

What can you expect? The application process consists of a phone screening, a personality questionnaire and reasoning test and an interview with the recruiter and hiring manager. 

Do you want to know more about what our people do at Bayer? Check our social wall via https://www.bayer.com/en/nl/career/our-people#489796 and follow us via #TeamBayerBenelux! 

We do not accept any unsolicited applications and agencies.  

#LI-BNL 

Do you want to work in a place where you can be just YOU?

Your unique personality, background and talents help build a strong, diverse and inclusive Bayer. 

So join us! Be You, Be Bayer.
 

Belgium : Belgium : Diegem  

Division:

Consumer Health 

Reference Code:

839695