THE PURPOSE: The Customer Analyst provides actionable insights, audience segmentation, and performance reporting to optimize lifecycle and retention marketing efforts. This role works cross-functionally to enhance customer engagement, improve retention, and drive revenue growth.

 

THE ROLE (what you are accountable for)

·         Developing and managing audience segmentation strategies to enable personalized lifecycle marketing across channels.

·         Analyzing customer data and creating actionable insights to inform marketing strategies.

·         Owning lifecycle marketing performance reporting, including key KPIs like retention, activation, reactivation, and CLV.

·         Collaborating with lifecycle and channel marketing teams to optimize targeting and messaging.

·         Leveraging Customer Data Platforms (CDPs) and analytics tools to build detailed customer profiles with actionable benchmarks.

·         Providing data-driven recommendations for lifecycle automation and customer journeys.

 

 

YOU ARE

·         A data-driven marketer who translates analytics into customer-focused strategies.

·         Excited to partner cross-functionally, ensuring insights fuel smarter lifecycle and retention campaigns.

·         Detail-oriented and results-driven, always optimizing based on data trends.

·         Comfortable working in fast-paced environments, balancing strategic projects with day-to-day execution.

·         Passionate about customer behavior, segmentation, and engagement metrics.

 

REQUIRED MINIMUM EXPERIENCE

·         5-7 years of experience in marketing analytics, customer insights, or lifecycle marketing data analysis.

·         Proficiency with analytics tools such as SQL, Tableau, Power BI, or Google Analytics for campaign reporting.

·         Experience developing audience segmentation strategies and optimizing retention marketing programs.

·         Strong understanding of customer lifecycle metrics, including retention rate, churn, and CLV.

·         Familiarity with Customer Data Platforms (CDPs) and CRM tools (e.g., Listrak, Attentive, Braze, Klaviyo).

·         Ability to provide strategic insights based on customer data to improve marketing effectiveness.

·         Strong collaboration skills to work cross-functionally with marketing, product, and analytics teams.

·         Bachelor’s degree in Marketing, Data Analytics, Business, or a related field (or equivalent experience).

 

PREFERRED EXPERIENCE

Advanced SQL or Python skills for in-depth data analysis and modeling.Experience implementing predictive modeling and machine learning for customer segmentation.Hands-on experience integrating Customer Data Platforms (CDPs) into retention marketing strategies.Experience in eCommerce, SaaS, or subscription-based businesses with a focus on retention and CLV growth.Knowledge of attribution modeling and campaign ROI optimization strategies.Certifications in marketing analytics, Google Data Analytics, or Tableau are a plus

Company Order Number: 11679
Number of Openings: 1

Applicable law requires employers to provide reasonable accommodation during the recruitment process.  Please let us know if you require accommodation, and we will make appropriate arrangements.

In order to evaluate your candidacy, we may ask you to provide us with certain personal information, including your identification data (e.g. name, date of birth, driver’s license number, social security number, passport number, and contact details), education information, financial information (for payroll and benefits), and professional and employment history. If you have any questions about our privacy policy or would like to learn more, please visit https://www.truereligion.com/privacy-policy.html, which includes a link to an additional notice for California residents and which link can also be visited directly at https://www.truereligion.com/california-privacy-policy.html.

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