At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

 

Customer Marketing Manager 

 

YOUR TASKS AND RESPONSIBILITIES

 

Develop category architecture and growth strategy and define each role of new product to meet consumers’ needs. Initiate, execute and evaluate the annual category marketing plan to deliver the brand business result including end sales, market share, brand equity indicators as well as forecast accuracy Work with social, media agency and content bay to develop and execute product brands overall social communication plan with innovative ideas and speed Monitor and analyze social trend, consumer insights and competitor intelligence through social listening to identify the market opportunities for the brand development Manage marketing P&I to ensure spending within budget and good return on investmentLiaise with sales force to monitor and evaluate the brand related activities in field implementation then address issues if it need

 

WHO YOU ARE

 

Bachelor degree or above, Marketing or Business Related major preferred7-10 years of proven experience in marketing, with strong Qualification & Competencies: strategic thinking, insight & business sense Solid skill on communication plan esp digital innovation approach Good knowledge of marketing processes, systems Familiar with new product development and launch process Strong Communication, analytical and influencing skillsFluent English speaking and writing

 

YOUR APPLICATION

If your background and personal experience fit this profile, please send us your complete application at www.career.bayer.cn If you have any recommendations, please kindly send mail to cnreferral@bayer.com
 

 

Location:                   

China : ShangHai : ShangHai 

 

Division:

Consumer Health 

 

Reference Code:

825458