Role Overview

The Customer Marketing Manager will be responsible for developing and executing marketing strategies focused on our existing customer base. This role will work closely with the Customer Success, Marketing, Sales, and Product teams to create measurable campaigns that boost customer loyalty, increase product adoption, generate upsell opportunities, and drive business growth.

Key Responsibilities

Customer Marketing Strategy: Coordinate campaigns to increase customer retention rates, reduce churn, and support the organization’s overall ABM strategy. Content Development: Create engaging content for various channels (email, social media, webinars, etc.) Analysis: Analyze customer data to create segments and identify trends and opportunities for targeted marketing efforts Research: Collect customer feedback and insights through surveys, interviews, and data analysis to improve products and services. Customer Events: Collaborate with demand and field marketing to plan and coordinate customer-centric events, webinars, and user groups to foster a sense of community and share valuable insights. Support Customer Advisory Council activities. Customer Advocacy: Identify and work with customers who can serve as advocates for the company, including creating case studies, testimonials, referrals, success stories, and speaking opportunities. Success Measurement: Measure and report on the effectiveness of customer marketing programs via metrics like CSQL, Pipeline, NPS, NDR, Retention Rate, Churn Rate, Cross/Upsell Revenue, Engagement metrics (events, email, advocacy etc.)

ORGANIZATIONAL ALIGNMENT

This role reports directly into the VP, Product Marketing

QUALIFICATIONS

SKILLS & WORK TRAITS

Bachelor's degree in marketing, business, or a related field or experience. 5-7 years of experience in marketing, with a proven track record of successful marketing programs and results,  Strong leadership, project management and organizational skills Excellent communication, presentation, and interpersonal skills, as well as the ability to lead and influence. Proficiency in marketing software (automation, CRM) and analytics tools, with a data-driven approach to campaign creation and optimization. Experience with ABM and ABM tooling (e.g. Demandbase) Familiarity with marketing analytics and data visualization tools to create meaningful reports and dashboards Ability to adapt to changing market conditions and prioritize multiple projects.

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.