Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

This role reports to the VP of Marketing and is a crucial part of our Internal Marketing team. The Customer Marketing Manager works directly with our Marketing and Operations teams to support our customer growth and satisfaction to increase both new and existing business.

Roles & Responsibilities

Work with Operations team to drive customer growth and revenue

Work with internal teams and customers to build case studies and highlight wins

Drive customer reviews to relevant sites

Coordinate customer meetups and customer event engagement

Work with marketing team to build and execute a customer engagement playbook

Work with the Operations team and Portfolio growth team to deliver assets to drive NRR. 

Deeply understand client positioning and unique value propositions

Responsible for personal productivity and utilization

Work closely with Service Directors to ensure their growth goals are being achieved

Build programs to win-back customers who have moved on to other companies

Support and grow existing referral programs

Manager our marketing communication strategy with customers

Work with sales and operations to ensure an accurate CRM that helps us deliver growth

Market to our current customers to keep them informed on all products we offer to drive expansion

What You Offer

3+ years experience working in or with B2B SaaS

2+ Years in a Customer Marketing Role

A good foundational understanding of B2B marketing specifically when it comes to paid ad strategy and CRO

Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager

Incredible collaborator and driver of execution

Great communication skills and experience both internally and externally

Proven success driving customer growth metrics - Know your numbers!

A unique perspective on how to drive value for SaaS

Equal parts competitive and curious; you’re a true problem solver

You live on the cutting edge of the industry, always looking for opportunities to grow and share

Ability to organize, prioritize and manage multiple projects simultaneously

You’re quality-obsessed and have not lost your soul for advertising

Travel to visit clients/events ~5 times/year or as needed

What Success Looks Like

You encompass our core values through every interaction; internally and externally

Work with our team to build and consistently deliver great content from our customers to support all GTM efforts

Meet and exceed department level OKRs, such as client growth and NRR

Build client trust and relationships that helps support renewals and lower churn

The team loves working with you. You are someone our marketing and operations team can’t live without!

Cross-sell services that align with client goals and objectives

Clearly communicate plans and results to internal stakeholders

What We Offer