Shenyang, China
3 days ago
CV&T - Regional Marketing Manager - 沈阳市

KEY ACCOUNTABILITIES:

1. Participate in national marketing plan development   

         1) Participate in annual long range strategic planning ( 3-year plan)

         2) Participate in annual marketing tactical budget plan ( 1-year plan) 2. Develop area marketing plans                                                                           

         1) Propose regional tactical cycle plans ( 4 times per year)  

         2) Report local market info to central ( on a monthly basis)

3. Execute / implement national & regional marketing plans                          

         1) Train regional sales force    

         2) Support in promotional tool development ( DA, gimmicks, slide kits,etc)  propose region specific promotional materials,if appropriate 

         3) Product specific regional sales and A&P budget   

         4) Organize regional activities  (CME programs, symposia , etc.) 

         5) Attend regional sales weekly meetings

4. Execute / implement national & regional marketing plans                          

         1) Train regional sales force           

2) Support in promotional tool development ( DA, gimmicks, slide kits,etc)  propose region specific promotional materials,if appropriate                      

         3) Product specific regional sales and A&P budget 

         4) Organize regional activities  (CME programs, symposia , etc.)  

         5) Attend regional sales weekly meetings

5. Regional brand management                                                                             

         1) Organize Brand Champion     

         2) Regional KOL management   

         3) Participate brand team     

6. Regional market intelligence

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

College Degree or Above

Experience & knowledge:

At least 3 years with pharmaceutical industry

At least 1 years sales force management experience

Industry/product knowledge

Core competencies:

Good marketing planning skills

Good project management skills

Good selling skills

Good interpersonal skills

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