a) Drive customer acquisition in Broadband businesses ensuring base growth b) Drive quality of acquisition of new customers, managing base and scaring revenue  c) Drive Lead management at the circle level with close coordination with the concerned stakeholders d) Lead the design of and execution of “go to market” strategy for the entire product portfolio e) Drive the extraction & utilization of the broadband assets through innovative approach  f) Drive and direct the implementation of strategies for ensuring sales force effectiveness g) Competition tracking and pricing h) Drive One airtel plan for Broadband channel