Description We are offering a long term contract employment opportunity for a Digital Marketing & Data Analytics Specialist in San Diego, California. As a Marketing Analyst, you will be instrumental in leveraging various tools and platforms to drive analytical insights and marketing strategies. This role is pivotal to our team, enabling us to understand and reach our target audience effectively. Responsibilities: • Utilize CRM tools to maintain and manage customer relationships • Leverage Google Analytics and Facebook Insights to gather data and generate reports • Implement and optimize campaigns using Google AdWords • Conduct competitor analysis to inform marketing strategies and decisions • Utilize LinkedIn as a platform for marketing and networking activities • Drive analytics processes to derive insights and trends from marketing data • Plan and manage marketing campaigns, ensuring alignment with budget constraints • Foster effective communication within the team and with external stakeholders • Analyze and optimize budget processes to ensure efficient use of resources. Requirements • Proficiency in Customer Relationship Management (CRM) systems • Experience with Facebook Insights for social media marketing analysis • Knowledge of Google AdWords for effective online advertising • Familiarity with Google Analytics to track and report website traffic • Ability to leverage LinkedIn for business marketing and networking • Strong analytical skills to interpret marketing data and formulate strategies • Understanding of budget processes in a marketing context • Experience in campaign planning and execution • Excellent communication skills to effectively convey marketing strategies and results • Ability to conduct competitor analysis to identify market trends and opportunities Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .