Work for a company who gives you a platform to do amazing things.

As a Vice President of Card Acquisition Channel Analytics, you will lead our analytics efforts across our Paid Digital Channels (Paid Search, Affiliates and Emerging Media channels). The ideal candidate will have a strong background in financial services, with at least 5-7 years of experience, preferably in the card space. This role will be pivotal in driving data-driven marketing strategies and optimizing performance across key channels.

Job Responsibilities 

Develop and execute a comprehensive analytics strategy for Paid Search, Affiliates and Emerging Media channels. Lead a team of 3 analysts / associates, fostering a culture of innovation and continuous improvement; collaborate with cross-functional teams to align marketing strategies with business  Analyze large datasets to identify trends, opportunities, and areas for improvement Provide actionable insights to optimize marketing campaigns and improve ROI Develop predictive models to enhance targeting and personalization efforts. Establish KPIs and dashboards to monitor channel performance; conduct regular performance reviews and present findings to senior leadership Implement A/B testing and other methodologies to refine marketing strategies; work closely with marketing, product, and finance teams to ensure alignment and integration of analytics insights; Communicate complex data insights in a clear and concise manner to stakeholders at all levels

Required qualifications, skills and capabilities

Bachelor’s degree in Marketing, Business, Statistics, or a related field 5-7 years of experience in financial services, with a focus on card marketing analytics Proven experience in leading analytics for Direct Mail, Paid Search, and Affiliate channels Strong analytical skills with proficiency in data analysis tools (e.g., SQL, Python, R) Excellent leadership and team management skills Strong communication and presentation skills Ability to work in a fast-paced, dynamic environment

Preferred qualifications, skills and capabilities

Master’s degree preferred

***Relocation assistance is not available for this role