Compensation: $50,000 to $80,000 per year

The Marketing Database Analyst uses data to generate personalized communications in order to promote amenities of the property. They are responsible for planning, organizing, and controlling all database marketing. Other responsibilities include analysis of gaming, promotional, food and beverage, travel center, and hotel performance, communicating results and working with management and IT to develop the database and marketing systems. They create reports that allow management of various areas to make educated revenue driving decisions. They also coordinate, design, and implement the use of technology to improve guest experience.

General

Must be at least 21 years old to obtain a UMUGC Key Gaming License. Must be able to pass the UMUGC and CG background investigations (no financial crimes or other felonies).

Education

Bachelors’ degree in Computer Science or related field preferred or equivalent combination of education and related work experience.

Certifications

No specific certifications required, but relevant industry certifications are a plus.

Experience

Two or more years of demonstrated experience pulling and manipulating data from Marketing/Entertainment databases. Experience in managing data driven marketing campaigns. Experience in the utilization of  loyalty tracking systems data. Previous experience in casino gaming or hospitality a plus.

Knowledge, Skills, and Abilities (KSAs)

Knowledge of Aristocrat Software, Agilysis and Gaming Analytics and ability to write reports with associated toolsets. Knowledge of SQL programming and Tableau software strongly preferred. Apply Now Save this job Share: Email Tweet Facebook LinkedIn