Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. **Job Title** Demand Generation/ Lead Generation Specialist **Location** Chennai, Chengalpattu **About Us** **Milton Roy,** part of the Ingersoll Rand Group, we are manufactures of controlled-volume metering pumps and equipment that deliver unsurpassed reliability and accuracy in critical chemical dosing applications. Customer segments include Water & Wastewater treatment, Industrial, Oil & Gas, Fertilizers & Chemicals etc., **Job Summary** The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and generate high quality MQLs. **Responsibilities** + Develop demand generation strategies across channels to meet the organization's business goals – MQLs, Pipeline & Revenue + Manage and execute both organic & inorganic campaigns across various channels, including email, social media, search engines, and display advertising + Monitor, analyze and optimize the performance of marketing campaigns, create reports, and assess against organization’s goals (ROI and KPIs) + Conduct extensive market research (industry, customer & competition) and analyze trends to identify new opportunities for lead generation + Monitor website performance & footfalls, ensure the website is up to date with latest keywords, suggest improvements for better user engagement + Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience + Stay up to date with emerging digital marketing trends and technologies + Hands on experience on tools such as Google AdWords, Keyword Planner, Google Analytics, Google Search Console & SEMRush + Event Management – Plan and exhibit at regional events and tradeshows **Basic Qualifications** + 4+ years of experience in demand generation, digital marketing or related field + Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising + Candidates with experience from manufacturing industry are preferred + Proficient in marketing automation tools + Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics) + Excellent written and verbal communication skills **Travel & Work Arrangements/Requirements** Hybrid – 3 days work from office 30% travel – Events, tradeshows, distributor meetings **Key Competencies** + Brand & products positioning + Lead generation planning & execution + SEA optimizations **What we Offer** We are all owners of the company! Stock options(Employee Ownership Program) that align your interests with the company's success. Yearly performance-based bonus, rewarding your hard work and dedication. Leave Encashments Maternity/Paternity Leaves Employee Health covered under Medical, Group Term Life & Accident Insurance Employee Assistance Program Employee development with LinkedIn Learning Employee recognition via Awardco Collaborative, multicultural work environment with a team of dedicated professionals, fostering innovation and teamwork. Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.