Description Our client is currently looking for a Demand Generation Marketing Lead based in Atlanta, Georgia. You will be leading our product growth initiatives, collaborating with various teams, and managing marketing campaigns. Responsibilities: • Lead the marketing team and manage its deliverables and timelines to ensure the effective execution of campaigns and product growth initiatives. • Oversee demand generation activities to drive experience in leads and support the growth of the sales pipeline. • Work closely with the sales team to develop strategies aimed at increasing closing rates and optimizing the sales process. • Design and manage high-performing marketing campaigns across various channels to reach target audiences and enhance engagement. • Use data and metrics to track and analyze the performance of marketing initiatives, and make data-driven decisions to optimize results. • Foster a collaborative and high-performance culture within the marketing team. • Act as a liaison between the marketing team and other departments, ensuring alignment and collaboration on cross-functional initiatives. • Prepare and present regular reports on marketing performance, providing insights and recommendations for improvement. • Stay updated about industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies. • Define brand guidelines and standards to maintain a consistent brand image and voice throughout the organization's materials and campaigns. Requirements • Proven experience in the financial industry + MUST HAVE PEOPLE MANAGEMENT EXPERIENCE • Demonstrated expertise in leading growth marketing initiatives • Proficiency in using Content Management System (CMS) • Experience in utilizing CRM for customer relationship management • Skillful in interpreting Facebook Insights to strategize marketing campaigns • Proficient in using Google AdWords for advertising purposes • Experience in leveraging Google Analytics for website traffic analysis • Proven track record in conducting AB Testing for optimizing marketing strategies • Ability to create and manage effective advertisement campaigns • Proficiency in using Analytics to derive actionable insights • Experience in blogging to enhance brand visibility and engagement • Demonstrated ability to increase brand awareness through innovative marketing strategies Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .