Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

SUMMARY

Support Customer Engagement team in Implementation, maintenance, and optimization of multichannel marketing campaigns across all marketing technology channels, including, but not limited to Salesforce Marketing Cloud, Pardot, Salesforce CRM, and D&B RevUP platform. Responsible for supporting system integrations, API connections, advanced analytic reporting, along with solutions to best optimize internal resources. 

DUTIES & RESPONSIBILITIES

Integrating various marketing technologies, such as CRM systems, email marketing platforms, and analytics softwareResearching and recommending new marketing technology products.Ensuring alignment between marketing technology and overall business goalsDefine platform requirements and future vision based on inputs and long-term planning of the core & future business strategy.Managing and optimizing the marketing technology stack to optimize our current use of each platformDesigning and managing internal workflows and processes by documenting learnings from previous programsAnalyzing data and providing insights to drive marketing strategies and improve campaign performance.Overseeing project management for MarTech implementations of complex integrations, including bi-directional connections between data vendors, new platforms, enhancements, and other enablement tools that lay the groundwork for our support and Brand Marketing and technology organization.Serve as a key liaison and partner with cross-functional teams, including IT, MI, Spectrum Enterprise Ops teamMonitoring data quality within marketing technology productsDeveloping and implementing data-driven marketing strategiesServing as a product expert for all inhouse martech platforms.Oversee vendor relationships and collaborate on contractual agreement based on scope of work.

REQUIRED QUALIFICATIONS

MUST have proficiency in marketing automation platforms like Marketing cloud, Pardot, Marketo or Eloqua. (Certifications preferred)

STRONGLY PREFERRED QUALIFICATIONS

Experience with CRM systems such as SalesforceUnderstanding and experience with CDP platformsData analysis and visualization skills, including tools like Google Analytics, TableauStrong analytical and problem-solving abilitiesProject management and organizational capabilities

Specific martech skills:

Ability to select, implement, and manage marketing technology platforms

Ability to build integration flows and end to end automations

Proficiency in digital marketing and CRM expertise

Experience in measuring and reporting on the success of demand generation campaigns

PREFERRED QUALIFICATIONS

Fluent in Alteryx and advanced platforms a plusGood knowledge JavaScript and AMPScript to support personalization effortsKnowledge of Audience Management, DMP’s and/ or CDP’s a plusGood communication skills along with skills for documentation and scoping, defining, and managing workStrong independent project management skillsStrong organizational and time management skillsLead nurturing experience a plusExpert level knowledge of the customer journey and which conversions work for the various stages of a marketing funnel a plusGoogle Analytics proficiency is a plusUX Design knowledge a plusProficiency in Microsoft Office suite, especially Excel.Ideal candidate has B2B marketing experience specifically with lead generation and email-marketing.Strong communication and collaboration skillsAbility to prioritize multiple projects and work in a fast paced environment with tight deadlinesExperience and comprehensive understanding of the campaigns leveraging paid media, social media and lead generation.Demonstrated track record of translating and analyzing data trends and insights into compelling strategies

GENERAL QUALIFICATIONS

Excellent communicator and creative thinker, with an ability to use data to inform all decisions.Action-oriented and results-focused; loving what you do directly impacts achieving client’s goals and sales goalsAbility to influence without authority across functions and business groupsCreative problem-solver; ability to navigate obstacles and find new solutionsAbility to work with a high level of autonomy, self-directed and motivatedUnderstanding of Spectrum Reach goals, objectives and cross-functional teamsExperience and comprehensive understanding of the campaigns leveraging paid media, social media, and Lead GenerationKnowledgeable and interested in digital technology and media – ability to understand digital technological features and clearly communicate consumer benefitsCreative writing skills

EDUCATION

Bachelor's Degree in Communications, Marketing, Computer Technology, or related field highly preferred.

MINIMUM QUALIFICATIONS

Marketing experience with brand management background preferred (3-5 yrs)Advanced Analytics Experience (2-3 yrs)Exposure to IT/MarTech (2-3 yrs)
BDA353 2024-42851 2024

Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.


A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

This job posting will remain open until 2025-02-24 05:00 PM (UTC) and will be extended if necessary.

The base pay for this position generally is between $70,900.00 and $120,000.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.



Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 100,000 individuals working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.

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