Build the future of the AI Data Cloud. Join the Snowflake team.
Snowflake is looking for a talented Senior Demand Generation Manager to join our industry and solution focused marketing team. As a Senior Demand Generation Manager, you will focus on driving demand for our sales team by supporting a full-funnel strategy. You will own and execute campaigns that include: large-scale virtual events, webinars, demos, email and more to deliver tailored messages to the market and drive optimization through frequent and ongoing testing and analysis. You will also excel at working cross-functionally with product marketing, content teams, and the Snowflake partner ecosystem. The ideal candidate will embody our company values, be creative, have a collaborative work ethic, strong attention to detail, data-driven decision making, and a passion to deliver programs and projects that drive the growth and health of our business. Industry experience is a plus!
WHAT YOU'LL DO:Program Management: Oversee planning, execution and optimization of an industry vertical. Work closely with a cross-functional team to deliver impactful marketing programs.
Campaign Management: Oversee the planning, execution and optimization of multi-channel demand generation campaigns, including webinars, virtual events, email marketing, content marketing, paid advertising, and nurturing. strategy for emerging industries. Work with industry marketing leads to support and scale sub-industries including targeted messages and content.
Ecosystem: Work with industry leading publications to increase inbound lead flow. Responsible for understanding key industry trends, top publications, industry specific Snowflake solutions, and key partners.
Reporting: Set key performance indicators (KPIs), drive pipeline and measure growth in order to ensure the success of ongoing integrated campaign activities. Monitor and optimize paid programs to ensure best return on investments.
Implement testing methodologies: To enhance the demand creation process, including response and conversion rates. Share best practices with the greater demand generation team.
WHAT YOU'LL HAVE:Minimum 5 years of experience developing & executing integrated marketing campaigns.
Experience program-managing virtual events and webinars.
Experience growing a database organically.
Experience working with third-party publications and budget management.
Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, and more.
Excellent written communication skills: you will be developing direct response copy for email and landing pages.
The ability to learn new technologies, products and systems quickly.
Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience.
Experience with and understanding of traditional, digital and emerging channels to create demand.
Industry experience is a plus!
We love seeing our teams together. Plan to collaborate in the Menlo Park office with our team 3 days a week.
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
The following represents the expected range of compensation for this role: The estimated base salary range for this role is $141,000 - $196,300.Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.
The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?