ABOUT THIS ROLE  As the Demand Generation Strategist at Kibo, you will be responsible for optimizing new pipeline acquisition. Your primary focus will be driving qualified leads to the sales team, influencing the SDR strategy, scaling an account-based marketing strategy, and exploring/growing other initiatives. Your role will involve driving both digital and offline campaigns to predictably create a pipeline that converts to revenue. ABOUT KIBO  Kibo Commerce is a composable digital commerce platform for B2C, D2C and B2B organizations who want to simplify the complexity in their businesses and deliver modern customer experiences.  We are the only modular, modern commerce platform that supports experiences spanning eCommerce, Order Management, and Subscriptions.  Merchants like Zwilling, Ace Hardware, and Jelly Belly trust Kibo to bring simplicity and sophistication to commerce operations and deliver experiences that drive value.    Kibo’s expertise and cutting-edge innovation has been recognized by Forrester, Gartner, Internet Retailer, and TrustRadius, and was cited as a Strong Performer in The Forrester Wave™: Order Management Systems, Q2 2023, and named a leader in The Forrester Wave™: B2C Commerce Solutions, Q2 2022.  By joining Kibo, you will be part of a team of Kibonauts all over the world in a remote-friendly environment. Whether your job is to build, sell, or support Kibo’s commerce solutions, we tackle challenges together with the approach of trust, growth mindset, and customer obsession. If you’re seeking a unique challenge with amazing growth potential, then come work with us!  WHAT YOU’LL DO  Manage demand generation marketing campaigns from start to finish across channels such as email, paid media, paid search, social, third party and content syndication, with quantifiable results Generate account-based marketing campaigns that drive intent and engagement with our key accounts to generate pipeline Project manage vendor driven programs, like content syndication through media partners, events, and webinars Use marketing automation to improve lead outcomes, through email marketing and optimized lead flows, audience segmentation, and workflows  Maintain a feedback loop with sales and sales development to optimize lead generation, follow-up activities, and conversion to pipeline