Description The AWS Brand team is looking for an experienced Design Operations Lead to build and manage a comprehensive program that unlocks bar-raising creative for all of AWS Marketing. In July 2024, the Brand team launched an updated brand system with a goal of creating an ownable, recognizable, and unified experience for our customers. The Design Operations Lead will have the unique opportunity to build a first-of-its class program focused on improving efficiencies within Brand workstreams and driving adoption of this new brand system at scale. The ideal candidate would have demonstrated experience in design or creative operations for a large organization, systems-thinking, process definition, design tooling, content management systems, and agency of record management. You will be adept at succeeding in a dynamic and fast-paced environment, have an entrepreneurial mindset, have experience leading cross-organizational efforts, and maintain a desire to build meaningful relationships. This is an exciting opportunity to shape the design operations landscape within the AWS Brand team and drive innovation in creative development processes. We are looking for a dynamic and forward-thinking leader who can bridge the gap between design, technology, people, and business operations. Key job responsibilities - Establish and manage a comprehensive program to optimize and scale adoption of the brand system across AWS Marketing including goals, roadmap, and key initiatives. - Engage with Brand team members and stakeholders to understand their needs and pain points, and use this feedback to inform program priorities and strategy. - Establish and implement streamlined processes, workflows, and tooling to improve Brand team execution and delivery, including but not limited to file and asset management, design intent to production hand off, and delivery mechanisms. - Establish and implement streamlined processes, workflows, and tooling that allow for efficient and effective adoption of the brand system by marketing stakeholders and external agencies. - Partner with CX, MarTech, engineering, and internal design system teams to identify opportunities for collaboration and shared goaling or mechanisms - Act as single Brand lead in organization-wide initiatives around design tooling (Figma, Adobe), automation and technology (Adobe Express, Firefly, etc), content management (DAM). - Act as Brand lead for creative vendor and agency of record programs (training, auditing), working closely with Finance, Procurement, Brand leadership, and Creative Program Managers overseeing day-to-day agency of record programs. - Build and manage an efficient team accountable for delivering against program goals. About the team AWS Brand is a team of strategists, designers, copywriters, project managers, and beyond, all working to build an inclusive and ownable brand implemented at a global scale. We pride ourselves in being great listeners and question askers, strategic thinkers and problem solvers, working on behalf of the customer and in support of the entire AWS org. About AWS Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Basic Qualifications - 6+ years of experience managing brand design operations and scaling programs within a large marketing organization. - Bachelor’s degree or 10+ years experience within an in-house or brand and creative team. Preferred Qualifications - 10+ years of experience managing brand design operations and scaling programs within a large marketing organization. - Previous experience in technology or sales-led B2B organizations - Global or multi-country localization and/or transcreation experience - Familiarity with Digital Asset Management (DAM) systems and asset management best practices. - Experience with both Figma and Adobe design tools. - Experience with design systems, pattern libraries, and design system governance. - Knowledge of generative AI tools and their applications in design and creative development. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $139,600/year in our lowest geographic market up to $230,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.