As our Developer Relations Lead, you'll be the bridge between our products and the developer community, reporting to the product marketing team. You'll analyze developer experiences, collaborate with engineering teams on product features, create technical content, and engage with developers through various channels. Your insights will inform product strategy and marketing initiatives, ensuring our offerings resonate with developers.
 User Journey AnalysisConduct comprehensive research to map and understand the complete user journey for our productsCollaborate with product teams to identify key touchpoints, pain points, and opportunities at each stage of the user journeyDevelop and refine user personas relevant to the Indian tech market and global developer community.Go-to-market alignment Develop and execute strategies that align with the user journey and product lifecycleCreate go-to-market plans for new features and products, ensuring they address user needs at different journey stagesCollaborate with product management to influence product roadmap based on user journey insights.Product Adoption InitiativesDesign and implement programs to increase product adoption and user engagementWork with sales and customer success teams to develop materials that address common user challenges and highlight product valueIdentify opportunities for user education and training to enhance product utilizationPerformance Analysis and OptimizationImplement metrics and KPIs to measure the effectiveness of technical marketing initiatives across the user journeyAnalyze user behavior, feedback, and product usage data to inform marketing strategies and product improvementsProvide regular reports on marketing performance and recommendations for optimizationCross-functional LeadershipLead cross-functional teams to align product development, marketing, and customer experience effortsCollaborate with UX researchers and designers to incorporate user insights into marketing strategiesAct as a technical liaison between marketing, product, and engineering teamsAbout you:Generalist Product Marketer with Developer Empathy: Versatile and empathetic, with a strong understanding of developers' needs and pain points.Enthusiastic About AI/ML-Focused Products: Passionate about working on cutting-edge AI/ML products and solving related technical challenges.Developer-First Mindset: Dedicated to building marketing experiences that prioritize the developer experience.Adoption and Accessibility Advocate: Committed not only to building tools but also to ensuring they are accessible and widely adopted.Product and Technical Ownership: Possesses a strong sense of ownership and responsibility for both the product and its technical aspects.