The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.​ ​ As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Digital Analytics Engineer. ​ We are looking for a highly skilled Digital Analytics Engineer to lead the tagging initiatives across multiple brands on our in-house digital commerce platform. This role requires expertise in building, extending, and utilizing frameworks (e.g., Google Analytics) to accurately tag websites, while decoupling external frameworks from our platform. You will play a key role in ensuring that our tagging and tracking implementations meet business objectives and adhere to strict compliance standards, including those related to PHI and PII data. You will also work closely with the legal department to ensure compliance with evolving data privacy regulations. **Key Responsibilities:** + Design, implement, and extend tagging frameworks across various brands within our digital commerce platform, ensuring robust architecture that supports diverse data collection needs. + Analyze and decouple external analytics frameworks (e.g., Google Analytics) from our core platform, focusing on creating a flexible and scalable tagging infrastructure that enables seamless data integration and manipulation. + Assess and determine optimal scenarios for direct pushes to the data layer, making data-driven decisions based on technical specifications and business requirements to enhance data flow efficiency. + Engineer comprehensive data tagging methodologies that ensure precise tracking of user interactions, conversions, and key performance metrics, collaborating with product teams to align tracking strategies with business goals. + Establish and uphold stringent data collection and measurement standards across all tracking mechanisms, ensuring that the tagging architecture remains adaptable to accommodate future updates and platform modifications. + Implement foundational scientific principles for experiment design, maintaining awareness of mediating variables and data relationships to inform the analysis and interpretation of tracking results. + Engage with the legal department to ensure compliance with data privacy regulations, including PHI and PII, and develop tagging and tracking processes that prioritize data security and legal adherence. + Stay informed about evolving data protection regulations (e.g., GDPR, CCPA) and ensure that all tracking implementations are in strict alignment with current legal standards. + Provide technical expertise to identify and resolve tagging and tracking issues, developing solutions to maintain data integrity and compliance, and minimizing disruptions to data collection processes. + Act as a subject matter expert in tagging, tracking, and data compliance for cross-functional teams, including engineering, product management, and legal, facilitating knowledge sharing and best practices across departments. **Qualifications:** + Bachelor's degree in Computer Science, Information Systems, Data Analytics, or a related field (or equivalent experience). + Experience with tagging frameworks and platforms like Google Analytics, Adobe Analytics, or similar tools. + Strong understanding of data collection methods, data measurement, and the setup of controlled experiments. + Experience working with data layers and knowledge of when direct pushes to the data layer are required. + Solid understanding of legal regulations related to PHI, PII, and data privacy laws (GDPR, CCPA, etc.). + Familiarity with front-end development languages such as JavaScript and CSS to assist in implementing tags and tracking codes. + Experience working with cross-functional teams, including product managers, engineers, and legal teams. + Excellent problem-solving skills, with attention to detail and an ability to manage multiple projects simultaneously. + Ability to communicate complex technical concepts in a clear and actionable way. **Preferred Qualifications:** + Experience in eCommerce or digital platforms. + Familiarity with customer data platforms (CDPs) and experience managing user consent frameworks. + Experience with tag management systems (e.g., Google Tag Manager) is a plus.