Job Description An employer is looking for a Digital Analytics lead to sit in Plano, TX. You will own analyses and integration projects from start to finish, including opportunity identification, problem scoping, analysis framing/ execution, and synthesizing results to project stakeholders/ leadership. You will play a critical role in driving data and technology based decision making throughout the organization to bring power to the data assets and capabilities for decision making. You will need to develop key insights that are data driven related to the digital analytics platform. Additional responsibilities will include: o Execute, Improve, and Streamline new & existing data processes that support the understanding of the health and performance of various aspects of our Digital Platforms using SQL, python and other Analytical Tools o Build and develop a comprehensive view of our Digital Platforms using Google Analytics 4 o Collaborate with Cross-functional teams to identify business opportunities and provide actionable insights We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .     To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ . Skills and Requirements 7-10 years experience in digital analytics and data solutions Strong background with executing, improving and streamlining data processes Experience with GA4 and knowledge around conversion rate optimization (CRO) and related elements like clickstream data, UI clicking, etc. Expert SQL skills- able to query complex data and construct data models Building and maintaining dashboard- based reporting- PowerBI Python skills for scripting and analytics GA4 certification null We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.