Kforce is working with a client in search of a Digital Analytics Specialist to join their team in NY. This position is full time, direct hire and hybrid. Summary: This hybrid position works in close collaboration with advertising and strategic partnerships to provide thought leadership and strategic insights through the use of data analytics. A successful candidate will be curious and passionate about how data can be used to inform strategic business decisions. We are looking for someone who is team and detail-oriented and who strives to add value and find solutions in an ever-changing landscape. Relevant industry experience is a plus but not required. Key Tasks: * Ensures proper management of all data and analytics related to advertising and content partnership digital media plans * Through effective collaboration with the advertising and partnership teams, ensures flawless execution of special assignments, day-to-day responsibilities, and projects for the teams to the company's standards of excellence * By working independently and autonomously, ensures the thorough evaluation and analysis of all campaign data; Ensures that the company's strategic and quantitative goals are met through the evaluation of campaign reporting related to all media plans and partnership content programs * Ensures the timeliness and quality delivery of monthly, bi-annual and annual reporting related to all digital media and content partnership plans * Through thought leadership that allows for on-going optimizations and recommendations for improvement across advertising activities, ensures that the team and Company thrive * Through close collaboration and attentive oversight, ensures that vendor partners deliver established deliverables in support of the company's analytical goals