As a member of the Little Rock / Nexstar digital sales team, the Digital Campaign Analyst is responsible for monitoring and growing digital marketing service revenue for the company, as well as partnering with multi-platform sales executives to develop digital revenue. The Digital Campaign Analyst will be a Little Rock market expert on digital services and will work, in conjunction with the local Nexstar sales team.  They will achieve this by professionally and effectively managing Nexstar’s digital products and inventories (including but not limited to targeted video, digital audience and reach extensions, email marketing, social media, SEO/SEM, and local sponsorships) with the intent to advance client objectives.

Responsibilities:

Digital marketing subject matter expert in your marketDevelop and execute go-to-market sales strategies and tactics that result in exceeding company revenue targetsMaintain and grow meaningful client relationships independently and alongside sales teamBe an effective educator and ambassador both internally and externally on the benefits of digital marketing for clientsConsistently communicate with clients and internal team membersAudit to ensure campaigns have correct creative and deliver campaign goalsResponsible for making “four legged calls” with Account ExecutivesExpert solution mapping of client needs to digital marketing solutionsAnalyze campaigns and recommend optimization for performanceOther duties as assigned.

Requirements and Skills:

BA or BS in Business, Marketing, Advertising or Communications preferred2+ years of digital marketing or media sales preferredSignificant knowledge of the local digital marketing services product offering and it’s effective use for clients.Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environmentEffective communication and client presentation skillsExcellent follow-up, strong organizational skills and attention to detailUp to date on latest trends in digital marketing service industryResourceful, self-motivated and a skillful multi-taskerProficiency in Excel, PowerPoint, Google Analytics and ability to become proficient on in-house sales systemsGraphic design experience preferred