US OH CIN 8500, USA
21 days ago
Digital Campaign Manager

Job Description

What makes a Worldpayer? It’s simple: Think, Act, Win. We stay curious, always asking the right questions to be better every day, finding creative solutions to simplify the complex. We’re dynamic, every Worldpayer is empowered to make the right decisions for their customers. And we’re determined, always staying open – winning and failing as one.

Are you ready to make your mark? Then you sound like a Worldpayer.

***This role can be in Cincinnati, OH or London, UK***

The Digital Campaign Manager is responsible for designing, implementing, and managing marketing automation campaigns that drive lead generation, customer acquisition, and retention. They will work closely with marketing stakeholders to develop and execute marketing campaigns that align with the company's overall business goals.

What you will be doing:
* Develop and implement marketing automation strategies that align with business objectives
* Research and evaluate marketing automation solutions to select the best fit for campaigns

* Create and maintain marketing automation workflows and asset templates
* Develop and execute lead nurturing programs to nurture leads through the sales funnel
* Analyse marketing automation data to track campaign performance and identify areas for improvement
* Collaborate with marketing, sales, and product teams to integrate marketing automation into the overall marketing and sales process
* Stay up-to-date on the latest marketing automation trends and technologies


What you bring:

* 3+ years of experience in Marketo
* Proven track record of designing, implementing, and managing marketing automation campaigns within Marketo
* Strong understanding of Marketo marketing automation platform and functionalities
* Expertise in lead nurturing and customer relationship management (CRM) systems (Salesforce)

* Basic HTML knowledge
* Excellent communication, interpersonal, and analytical skills
* Ability to work independently and as part of a team

**Additional Skills:**

* Marketo Certified Expert Certification
* Familiarity with other marketing automation software such as, Salesforce Pardot, and   Adobe Campaign, Salesforce Marketing Cloud
* Experience with data analysis tools such as Google Analytics and Tableau
* Ability to present complex information to both technical and non-technical audiences

What we offer you:

* A multifaceted job with a high degree of responsibility and a broad spectrum of opportunities

* A broad range of professional education and personal development possibilities

* A variety of career development tools, resources and opportunities

Time to support charities and give back in your community

* A fantastic range of benefits designed to help support your lifestyle and wellbeing

#LI-BJ1


Worldpay is committed to providing its employees with an exciting career opportunity and competitive compensation. The pay range for this full-time position is $77,100.00 - $125,680.00 and reflects the minimum and maximum target for new hire salaries for this position based on the posted role, level, and location. Within the range, actual individual starting pay is determined additional factors, including job-related skills, experience, and relevant education or training. Any changes in work location will also impact actual individual starting pay. Please consult with your recruiter about the specific salary range for your preferred location during the hiring process.

Privacy Statement

Worldpay is committed to protecting the privacy and security of all personal information that we process in order to provide services to our clients. For specific information on how Worldpay protects personal information online, please see the Online Privacy Notice.

EEOC Statement

Worldpay is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here supplement document available here.


For positions located in the US, the following conditions apply. If you are made a conditional offer of employment, you will be required to undergo a drug test. ADA Disclaimer: In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.

Sourcing Model

Recruitment at Worldpay works primarily on a direct sourcing model; a relatively small portion of our hiring is through recruitment agencies. Worldpay does not accept resumes from recruitment agencies which are not on the preferred supplier list and is not responsible for any related fees for resumes submitted to job postings, our employees, or any other part of our company.

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