Cape Town, South Africa
8 days ago
Digital Content Writer

From the day we opened our doors in 1971, MRI Software has built flexible, game-changing real estate software solutions to improve people’s lives. The only way to carry out that mission is to hire the absolute best employees on earth. People like you.  

 

Work hard, play hard. Always. Our relentless commitment to client success, our employee resource groups and our promise to empower our teams to reach their full potential are a few examples of what makes MRI Software special.  

 

And we’re insanely dedicated to creating a work environment that you look forward to every single day. That’s why we invest heavily in our employee engagement, so you enjoy the tech industry’s best perks. Together with the whole Pride, (lion roar for "family") employees, customers, and partners, we’re on a mission to break new ground and lead the real estate industry into a digital-first future. 

 

We understand the need to provide a flexible working environment partnered with team collaboration and socialisation. Therefore, we operate a hybrid working model with 2/3 days of working from home per week. This role is based our Cape Town/Johannesburg office.

Do you have a passion for helping clearly explain what a company does?  Do you love a good headline that succinctly illustrates the benefits of using a product?  MRI Software is looking for a Digital Content Writer to join our EMEA Marketing team! As the Digital Content Writer, you will be responsible for executing on and contributing to a website and digital messaging strategy that aligns with our brand's voice and resonates with our target audience. We are seeking a highly motivated individual who can bring a unique perspective and elevate our digital content to the next level. If you possess excellent writing abilities and a deep understanding of B2B digital marketing, we want to hear from you!

Key Responsibilities:

Execute on and contribute to a comprehensive website content strategy that aligns with the company's brand voice and resonates with target audiences

Collaborate with cross-functional teams, including marketing, design, and product, to ensure content is aligned with business goals and objectives

Working with global teams and leaders working from other locations on similar initiatives

Write and edit engaging and high-quality content for various digital channels, including but not limited to websites, social media, email marketing, and blogs

Align with SEO strategies to increase organic traffic and improve search engine rankings

Monitor and analyse content performance using data and metrics to inform future content strategy

Ensure all content is consistent with brand guidelines and maintains a cohesive brand voice

Stay up to date with industry trends and best practices to continuously improve and innovate content strategy

Manage and prioritise multiple projects simultaneously, ensuring deadlines are met and quality is maintained

Continuously evaluate and improve content processes and workflows to increase efficiency and productivity

Collaborate with external agencies and freelancers to supplement content creation as needed

Requirements:

3+ years’ experience in copywriting and/or digital marketing

Understanding of web UX and optimizing journeys

Strong knowledge of SEO best practice

Knowledge of B2B digital marketing channels and techniques

Strong editing and proofreading skills

Proficient with Wordpress, Google Analytics, Microsoft Office

Excellent people skills to work effectively with remote team members and cross-functional teams in a matrix management arrangement 

Occasional travel to events in South Africa – estimate 2 x per annum 

Familiarity with Donald Miller’s “Building a Story Brand” & SB7 storytelling approach a plus

Knowledge of the following digital platforms an advantage:

Email Marketing & Marketing Automation (Pardot)

Web Personalization (Webeo)

Social Medial Channels (LinkedIn, Meta)

Graphic Design (Canva)

SEO (Ahrefs)

We’re obsessed with making this the best job you’ve ever had! 

We want our teams to love working here, so we’ve created some incredible perks for you to enjoy: 

We want our staff to love working here, and so we’ve created a few unique perks such as office breakfasts, quarterly lunches and virtual social events. Additionally, we value your input in your employee experience and have employee-led groups such as our DEI committee, employee resource groups such as Women and Allies, and our Pride Event Group 

Have confidence in your health with our offered Medical Aid Scheme.  

Invest in our competitive Personal Pension plan and help set you up for your future. 

Big on family? So are we! Here at MRI Software we recognise that your family is important, and being able to spend quality time with your family as it grows is a wonderful experience. Therefore, the MRI Software Parental Leave benefit is designed to give you the opportunity to spend time with your new arrival(s).  

Enjoy a fantastic work-life balance with 25 days of annual leave plus Public Holidays, in addition to a bank of 16 hours of "Flex Time Off" to be used whenever and however you choose!

Further your professional development with our Tuition Reimbursement Schemes  

Enjoy the flexibility of working from anywhere in the world for two weeks out of the year!  

MRI continues to strive to amaze as a global industry leader in real estate software. Whether you are joining as a new pride member or bringing your expertise back, your talent is important to maintaining MRI’s high client experience standard and continuing our growth in the PropTech space.  

 

Amazing growth takes amazing employees. Are you up to the challenge? 

 

We know the confidence gap and imposter syndrome can get in the way of meeting remarkable candidates, so please don’t hesitate to apply — we’d love to hear from you! 


As a global company, we believe diversity brings benefits for our people, customers and clients. This is why MRI Software is committed to being an inclusive employer, regardless of your ethnicity, religion, sexual orientation, gender identity, disability, age, military and veteran status. 

 

Diversity, Equality and Inclusion are values that are critical to our success; come and see for yourself.

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