Digital Copywriter
Kforce
Are you passionate about making a difference and shaping the future of clean energy initiatives? If so, Kforce has a client with an exciting opportunity for you as a Copywriter on our innovative digital public affairs team.
Summary:
As a Copywriter, you will orchestrate direct response and persuasion messaging for concurrent digital projects. Working alongside a collaborative and driven team, you will thrive in our fast-paced environment, where every action you take has a tangible and meaningful impact on our business.
Responsibilities:
* Strategy: Create strategy focused copy for digital public affairs campaigns that target and communicate with key audiences
* Content Creation: Develop compelling, clear and engaging content that resonates with diverse audiences across different platforms and purposes
* Advocacy Writing: Craft messaging and advocacy communications that align with project goals and resonate with target audiences
* Persuasive Writing: Create persuasive copy that drives audience engagement and advocacy actions
* Lead Generation: Write copy designed to capture leads through various channels, optimizing engagement and conversion rates
* Advertisement Copywriting: Develop sharp, attention-grabbing ad copy for Meta (Facebook and Instagram) and search engine campaigns to maximize reach and engagement
* Brand Voice: Maintain a consistent brand voice and style across all written materials
* Research: Conduct thorough research to ensure accuracy and relevance in all copy, staying informed about industry trends and audience preferences
* Collaboration: Work closely with team members to ensure cohesive messaging, unified brand representation and meet stakeholder needs
* Editing and Proofreading: Review and edit content to ensure high-quality, error-free deliverables
* Project Management: Manage concurrent creative projects ensuring timely and effective delivery of copywriting assignments within tight deadlines
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