Digital Copywriter and Marketing Manager

Reporting of the role

This role reports to the Global Player Engagement Marketing Lead

Overview of job

As a Digital Copywriter and Marketing Manager, you will be responsible for creative copy, development, implementation and management of campaigns and communications to drive user engagement for Global Player. Global Player is the home to the UK’s biggest and best-loved radio stations; Heart, Classic FM, Capital, Smooth, Gold, LBC, Capital Dance, Capital XTRA and Radio X, plus expertly selected podcasts, playlists and more.

You will be responsible for leading the development of consistent and high-quality copy to engage audiences, as well as being responsible for the day-to-day management of the teams’ BAU activity. You will work closely with a wide range of teams; including Content, Customer Experience, Product, Brand Marketing, Editorial, Design, Analytics and Technology.

3 best things about the job

Developing the copy and identity of Global Player

Being an important part of a high-functioning and fast-paced team where you can see tangible results in almost real time.

The opportunity to put your stamp on marketing campaigns and communications seen by millions.

Measures of success – 

In the first few months, you would have:

Built a strong understanding of our brands’ tone of voice, goals and opportunity for growth.

Been trained on the crucial tools and platforms used by the team e.g. Braze, Movable Ink and TaxiforEmail.

Built good relationships with key partners internally and externally. Developed the creative and execution of our engagement marketing channels.

Responsibilities of the role

Craft highly engaging copy, with a focus on targeting multiple different audience segments. The larger aim is to drive our users back into the content they love with significant and tangible results.

Help manage the team's day-to-day workload and output, supporting any initial queries and approvals.

Work with the Global Player Engagement Marketing Lead to develop, manage and execute Global Player engagement marketing strategy- offering users a unique messaging journey, driven by their preferences and behaviour.

Execute and manage the creative delivery of omni-channel marketing campaigns for Global Player; support brands using email and push notifications; as well as utilising social, customer service and programming team marketing channels to extend messaging reach.

Support the development and standardisation of the Global Player brand, its positioning and value across the user lifecycle and cross-channel marketing.

Support the approval of team output across all brands, ensuring marketing channel best practice, optimal user journeys and brand TOV is followed.

Confidently analyse engagement and behaviour data, pulling out key themes, presenting findings and making recommendations for next steps to key stakeholders.

Embrace a test, learn, and optimise attitude, continuously building upon knowledge and driving performance across all campaigns.

Proactively come up with highly relevant and opportunity-led ideas to evolve the team’s output, from the detail to big picture thinking.

Underline all projects and campaigns with compliance, data management and GDPR in mind. Including but not limited to data and consent management and monitoring.

Occasionally, deliver campaigns out of hours for big opportunity projects.

What you will need

The ideal candidate will be proactive and willing to develop and implement innovative solutions, capable of the following:

Minimum of 3 years of experience working in a CRM, Marketing, communication or Growth environment. Entertainment, media or app background is a plus.

Top-notch copywriting experience with a case-load of proven results and the ability to adapt writing style to multiple brand TOV’s and guidelines.

Confident self-starter with a passion for customer marketing.

Confident in analysing data, pulling out key themes, presenting findings and making recommendations and both campaign and commercial level.

Excellent understanding of CRM marketing best practices.

Experience in setting up marketing automation, A/B tests, and personalised communications.

Strong project management experience, from ideation and planning to execution and monitoring.

Thrives in a fast-paced campaign environment.

Excellent organisational and planning skills.

Quick to learn new platforms and technologies.

Confident working cross-functionally with strong interpersonal skills.

Understanding of data compliance and GDPR.

Creative flair.

Everyone is welcome at Global  

Just like our media and entertainment platforms are for everyone, so are our workplaces. We know that we can’t possibly serve our diverse audiences without first nurturing and celebrating it in our people and that’s why we work hard to create an inclusive culture for everyone. We believe that diversity will set us apart, so no matter what you look like, where you come from or what your favourite radio station is, we want to hear from you.   

We will always seek to make appropriate adjustments to the recruitment process and workplace to be fully inclusive to people with different needs and working styles. If you require us to make any reasonable adjustments for you or to disclose a condition, please email recruitment@global.com