SummaryPosted: Jan 10, 2025Role Number:200574423Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for a Senior leader of Digital Experience & Merchandising - Greater China, to help us do extraordinary things. The senior leader will define, develop and execute innovative regional digital shopping experiences and merchandising strategies across eCommerce Marketplaces, the Apple Store Online and the Apple Store App, bridging local customer and business needs with global initiatives and brand standards. As a key member of the Global Digital Experience and Merchandising (DE&M) team, and an influential leader in the Greater China Online Store, this position requires close collaboration across multiple regional and global functions.DescriptionDescriptionThe ideal candidate brings a proven track record in delivering innovative shopping experiences, deep expertise in digital best knowledge, and a strong understanding of regional trends and eCommerce consumer behavior. You will drive a forward-thinking eCommerce marketplace strategy that distinguishes Apple official digital stores as the top destinations for shopping Apple products. Collaborating with Marcom, Product Management, and other partners, you will design exceptional digital shopping experiences, overseeing the entire customer journey, content strategy, commercial execution, and optimization. - Collaborates with key cross functional teams within the region including Product Management, Commercial teams, Marcom, Digital Content Management, Operations, Retail Engagement Marketing, Product Marketing, Retail Contact Center, and Stores teams, to integrate business priorities and strategies into the shopping experience across digital platforms, market places and touch points. - Defines how customers navigate, learn, shop, configure, and purchase products across our digital platforms. Creates regional digital commerce content strategies, delivers relevant merchandising and implements to an optimal digital customer experience. - Establishes a baseline performance standard for platforms, merchandising placements, and content. Clearly understands the business and shopper engagement from a customer journey and experience perspective, reports out regularly on performance and identifies actionable insights. - Makes use of an understanding of regional, segment, and seasonal nuances to optimize platforms and merchandising strategies. - Partners with Global DE&M team on new product launches, global seasonal shopping events, and global brand initiatives. - Provides a regional perspective and future requirements on global end-to-end customer journey, digital platform strategy, and future store initiatives to Global DE&M counterparts. - Inspires, develops and leads a high performing team of Digital Experience and Merchandising professionals.Minimum QualificationsMinimum Qualifications10+years demonstrated experience defining and developing consumer facing digital shopping journeys, Digital Merchandising strategies or e-commerce experiences.5+ years developing and managing a team of individual contributors including at senior level.Deep knowledge of regional retail industry trends and marketplaces including Tmall, WeChat, Douyin, Little Red Book etc.
Fluent in both English and Chinese (Mandarin).Key QualificationsKey QualificationsPreferred QualificationsPreferred QualificationsBA/BS in related field or MBA preferredDemonstrated success in a regional leadership role with a premium global brand/company desiredExceptional ability to problem solve, develop creative solutions, and demonstrate resourcefulnessExperience working closely with creative and UX teams to create innovative customer experiences and define shopping journeysExceptional communication, storytelling, and presentation skills.Proven ability to influence across teams to drive innovation and resultsThe courage and energy to persevere when systems or structure are in constant motionRole model inclusive leadership behaviors and build, develop and retain diverse teamsDemonstrates Apple’s values of inclusion and diversity.Education & ExperienceEducation & ExperienceAdditional RequirementsAdditional RequirementsMore