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Reporting to: Brand Lead
 

Digital Manager

 

The incumbent will join a dynamic and fast paced environment, working closely with the Brand Lead to generate strategies to grow brand equity & presence within the realm of digital, improve consumer engagement and drive growth to the business. They will be responsible for the stewardship of brand equity and digital activation within the JTI portfolio whilst constantly uncover consumer insights and deliver innovative digital marketing campaigns which includes the development of communication touchpoints, programs and solutions. They will be the brand communication custodian for existing and new brand launches, in regular contact with JTI global brand management, global / local communication agencies and work closely to collaborate with other Marketing & Sales functions to ensure consistency of brand equity and implementation of brand strategies.

 

What will you do?

 

Work in close collaboration with respective managers of Marketing and Sale to ensure alignment with the market, HQ and integrated digital activities. Provide all the necessary input to the Annual & Strategic Plan (ASP) related to brand(s) equity. In close liaison with Strategic Insight Function to monitor brand performance in order to identify short and long term issues / opportunities. Analyse how the brand is positioned / is competing in the market and crystallize targeted consumer insights and competitiveness. 

Translate brand strategies and objectives into brand product & packaging, trade and consumer engagement, and launch to market digital execution.

Lead the development of all digital elements of the marketing mix including new product and packaging, brand communication and strategies to strengthen brand equity and ensure alignment to brand positioning as defined by HQ.

Drive innovation and digital program activation, determine solutions to reach the consumer while ensuring legal compliance. Oversee adaptation of global guidelines in order to suit local specificities.

Monitor digital market trends, research consumer markets and competitors activities to identify opportunities and key issues in order to develop the most effective digital communication tools within the legislation.

Measure and report performance of all digital marketing campaigns and assess against objectives (ROI and KPIs). 

Responsible for all contact with global / local digital agency and management of projects contracted to the agencies. Manage timelines and negotiate communication budgets allocated to the agencies. Make annual assessments the agencies' performance and take corrective actions if necessary.

 

Who are we looking for?

 

University degree (required). Minimum 5 years relevant managerial experience in FMCG marketing function specifically in digital. Good understanding of full marketing mix. Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management. Proven background in managing digital activations, social media platforms and other digital media channels. Experience in e-commerce Knowledgeable in delivering and implementing digital strategies and innovation. Knowledgeable in digital and social media tools with expertise in A/B and other testing methods.  Ability to read and implement learnings from Google Analytics, PowerBI and other analytic tools including social listening.  Highly creative with ability to think out of the box.  Has strong agency and project management skills. Experience in identifying target audiences and devising campaigns that engage, inform and motivate. Strong analytical skills and data driven thinking. Comfortable working with numbers, metrics and spreadsheets. Good understanding of operational constraints with strong executional reflex and solution-driven mindset. d Advanced communication and interpersonal skills. Team player. Fluent English (required) and knowledge of local language (preferred).

 

Functional Skills required:

Brand positioning  Brand communication Consumer / trade trends monitoring  Competitive intelligence / assessment Digital Analytic Tools Digital Backend Platforms Consumer, shopper & trade insight  Consumer relationship marketing  Consumer marketing  Negotiation skill Agency management Budget resource allocation & brand contribution management Understanding of the commercial side of the business Ability to drive consumer engagement and retention through multiple digital platforms

What's in it for you?

 

Work at our JTI market office in Kuala Lumpur. Be part of a truly international and diverse company with over 40,000 employees in 130 countries. Experience the culture of an Investors in People certified company