Are you an entrepreneurial minded and business savvy Analyst? Do you want work for a company that has: an award-winning culture, modern technology products, and distinguished clients (Enterprise Retailers & Publishers), and is in growth mode? Does problem-solving in a dynamic, fast-paced environment, describe your preference? Do you enjoy mentoring and influencing others, and being part of a collaborative team? If you answered, “Yes,” to all of the above, then we want to hear from you.

The Digital Marketing Analyst in based in US, is remote, reports to the Sr. Manager, Digital Marketing & Pricing Analytics, and is a part of the US Traffic Acquisition & Analytics team. The Digital Marketing Analyst is responsible for analyzing and optimizing various aspects of digital marketing campaigns to improve their performance, drive desired outcomes, and identify potentials that drive the growth of Connexity and our partners. The Digital Marketing Analyst, manages a variety of strategic objectives across Analytics, Operations, Innovation, and Leadership. Using big data, they extract, analyze, and report on findings that drive growth for the business and clients. They monitor and optimize pricing and sales performance across a portfolio of traffic channels (Affiliate, Influencers, and various Paid Media sources), identify opportunities and risks for growth, and present and execute on recommendations for improving the overall health of our retail performance marketing network.

About Us:

Connexity is a performance-marketing technology company whose core purpose for 25 years is to help online retailers find new customers and drive sales at a cost that meets ROI objectives. As the leading independent source of new customers and sales for online retailers, we manage the complexities of a wide range of customer acquisition channels on behalf of thousands of retailers, with 20+ years of proven success in the US and in Europe. We connect over 60,000 publishers to 50,000 retailers around the world, generating $2.5+m of sales every day!

Responsibilities

Analytics

Allocation of time: 40% Produce and report on business unit metrics relevant to traffic, monetization, and conversion quality Formulate hypotheses that can be tested, measured, and reported on to a larger audience Support business initiatives by identifying key trends in big data that can drive growth for the business Validate data integrity in all analyses performed Support department-wide ROI reporting and analyses when needed

Operations & Execution

Allocation of time: 50% Monitor daily and intraday vital signs of business units owned and ensure performance tracks to expectations Manage the quality of inbound and outbound traffic and optimize toward business targets daily Partner with multi-disciplinary teams to identify and resolve business short-falls and build upon wins Act as internal and external source expert for accounts & business unit(s) managed Provide ad hoc operational support across Traffic Acquisition channels when needed

Strategy & Innovation

Allocation of time: 5% Initiate internal department projects and pitch ideas for new methods to improve operational effectiveness Support reporting/analytical needs that provide recommendations to drive high-level decision-making

Leadership & Team Development

Allocation of time: 5% Support documentation needs and training of analysts that are more junior Support the management/nourishment of strong relationships with media vendors