Candidate profile (title) Who you are Candidate profile (text) - Default language Are you ready to be part of a diverse team that's transforming the Communication and Marketing of meeting places? At Ingka Centres, we're looking for someone with an enthusiasm for digital marketing and engagement who’s committed to building talkability, love, trust, and loyalty in our brands and meeting places and facilitating conversion through our digital channels! You thrive in an agile environment, embrace change, and value creativity and innovation.

Ingka Centres is part of the Ingka Group, alongside IKEA Retail and Ingka Investments. While we share a common vision, culture, and values with IKEA, what sets us apart is our unique approach to creating meeting places. As part of the Ingka Centres team, you'll collaborate with Communication & Marketing colleagues, the digital team, meeting places, and agencies. Together, we're creating meeting places that bring value to people, communities, and the planet.

Energized by Ingka Centres's journey to create meeting places that stand out, you're drawn to the role of digital marketing and engagement as a business and growth driver. You bring experience in implementing digital marketing and engagement plans that have delivered real business outcomes. Your skills include embedding creativity and content into digital marketing processes and activation. With a keen understanding of digital marketing channels, loyalty, engagement, and customer relationship management, you've successfully used data and measurement to influence and adjust digital marketing performance for improvement.

Additionally, you have:
• Great knowledge and experience in implementing multi-channel digital marketing plans that prove real business outcomes.
• Experience in embedding creativity and content into digital marketing processes and activation.
• Understanding of digital marketing channels, loyalty and engagement, CRM (Customer Relationship Management), and personalized communication.
• Solid experience of using data and measurement to influence and adjust digital marketing performance improvement.
• Working knowledge of performance marketing and programmatic digital advertising.
• Experience and knowledge of working with agencies. Key responsibilities (title) A day in your life with us Key responsibilities (text) As a Digital Marketing & Engagement Specialist at Ingka Centres, focused on Europe, you will drive and manage effective integrated digital marketing and loyalty strategies, plans, activations, and channels to promote customer engagement and conversion.

You'll collaborate closely with Communication & Marketing colleagues, the digital team, meeting places, and agencies to implement the plans and ensure continuous digital visibility for our brands.

With a creative mindset, you'll embed a continuous test-and-try approach into in-market digital marketing plans, promoting performance improvement and ensuring the best return on investment.

Amongst other things you will also:
• Work with meeting places to implement engagement and multi-channel digital marketing plans that result in real business outcomes.
• Collaborate with in-market digital marketing and engagement agencies.
• Embed a continuous test-and-try approach for performance improvement.
• Secure comprehensive, integrated, and aligned digital marketing processes and ways of working.
• Measure and monitor in-market digital marketing & engagement performance for continuous improvement.

In this role you will report to the Digital Marketing & Engagement Manager, and be based in either Malmö in Sweden, Madrid in Spain or Warsaw in Poland. Team vision ( title) Together as a team Team vision (text) Together with IKEA Retail and Ingka Investments, Ingka Centres is part of Ingka Group.

As a long-term partner of IKEA, we share our vision, our culture and our values, while what makes our businesses different is the way we fulfil our vision. If the idea of IKEA is to create a better life at home, we work hard to create a better everyday life outside of the home by developing virtual and physical meeting places where people can meet shop and connect with their communities.

We have big plans for the future that involve expanding to new locations, opening smaller-scale concepts closer to the city centres, digitalization, and most of all, living up to shared sustainability goals. We’re constantly looking for motivated, purpose-led and creative people who’d like to join us on our journey to create meeting places around the world.

Sounds exciting? There’s a lot more to know about us! Take a look at our website, read our stories and try to imagine how you can be part of our team contributing to reaching our goals! (www.ingkacentres.com)

This role belongs to newly formed Communication & Marketing domain. The Purpose of our function is to build talkability, love, trust and loyalty in our brands and meeting places, with all the people we want to reach, in order to deepen relationships, inspire action and promote growth for Ingka Centres and visitation to meeting places and IKEA. Let's connect Questions and support? Let's connect! Let´s connect Perhaps there is something you´re wondering about? For job specific questions please contact the hiring manager Tatiana Rusakova at tatiana.rusakova@ingka.com

Do you have questions about the recruitment process? Please contact Emelie Johansson at emelie.johansson@ingka.com

We encourage you to apply as soon as possible, though no later than 2025-03-16

We look forward to receiving your application