Lakeland, FL
8 hours ago
Digital Marketing Coordinator, Marketing - Lakeland
The Digital Marketing Coordinator provides marketing and advertising support for the development and execution of customer directed digital, social and customer relationship marketing (CRM) communications.  The incumbent supports marketing objectives, strategy and on-time delivery by partnering with internal Marketing associates and external suppliers.  The Digital Marketing Coordinator reports to the Manager, Loyalty, CRM and Personalization.

Additional Responsibilities include: supporting the scheduling of content for owned digital media propertiescoordinating with subject matter experts (SMEs) to assist with the delivery of content, testing and validation for customer and associate directed communications campaignscoordinating recurring and ad hoc Digital Marketing, Social and CRM-related assignmentsserving as the Digital Marketing & CRM Single Point of Contact (SPOC) for Customer Care and ensuring that positive, timely resolutions are provided for all customer cases escalated to Digital Marketing & CRMcoordinating the allocation of available messaging space in alignment with Marketing campaigns and prioritized objectivespreparing Digital Marketing and CRM campaign expenses, processing, and coordinating the documentation and tracking of annual, monthly, and year-end budget reconciliations for their respective teamsdedicating time to Marketing innovation and quality improvement
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